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Results 57
News
The methods and channels by which the Great British public are consuming commercial media have changed drastically in line with evolving technology - according to the sixth edition of 'Making Sense...
Published
11 September 2024
The average Brit expects to spend almost £600 on core Christmas-related products and activity, with parents expected to spend over £250 more than non-parents, according to the new report 'The 2024...
25 July 2024
According to the comprehensive dataset over a third of Brits (38%) aren’t coping on their current income. This is up by 17% on pre-lockdown 2020 figures, and reveals the ongoing grip of the...
11 July 2024
Perceptions about the ad industry’s impact on the climate crisis are far less positive for those working in the ad industry business versus the general public.
16 May 2024
The Q4 2023 IPA Bellwether Report indicates that despite the intensely challenging backdrop for UK businesses, many companies opted to remain proactive in the market, instead of withdrawing into...
18 January 2024
The new IPA report "The Menopause: The change we need to see" features unseen data from GenM, alongside existing Euromonitor and CIPD data, and additional qualitative data from women aged 49-64, to...
31 October 2023
The Q3 2023 IPA Bellwether Report reveals that this quarter’s overall growth was driven by upward revisions to the main media category.
19 October 2023
Almost two-thirds of UK adults will be cutting back their Christmas spending this year due to the cost-of-living crisis, a new IPA survey has revealed.
27 July 2023
Agencies that wish to grow existing client business or unlock new business opportunities should relinquish the idea that in-housing is a threat, according to a new IPA new report.
5 July 2023
Almost 40% of Britons aren’t coping on their current salaries; they are spending over an hour longer indoors; 60% are looking for the lowest prices when shopping, and when it comes to longer-term...
21 June 2023
A new survey, commissioned by the IPA and conducted by Opinium, reveals consumer attitudes to the ethics and etiquette of using AI. Consumers believe that brands should disclose the use of...
15 June 2023
‘Signals in the Noise’, outlines the explosion of digital media over the past 30 years, and why media accountability and joint industry oversight of audience research in the form of the JICs is so...
14 June 2023
Creative strategist turned business director and agency founder Laurence Green will lead the pioneering IPA Effectiveness Pillar.
30 May 2023
As the cost of living continues to bite, consumers are increasingly looking to rent, repair and re-sell items. This is according to a new survey of 2,000 people aged 18+, commissioned by the IPA...
18 April 2023
Making Sense: The Commercial Media Landscape (Fifth Edition) pinpoints how, where and when commercial media is being consumed and asserts the need for diverse media plans to achieve optimal...
14 March 2023
IPA publishes results of 2022 Excellence Diploma in Brands, following 10 intensive, mentored months of study, written submissions, TED-style talks and Vivas.
26 January 2023
Half of consumers and two-thirds of young adults have more respect for brands who address issues around the FIFA World Cup being hosted in Qatar than those who stay silent.
17 November 2022
The number of consumers looking to brands to help them through the cost of living crisis by keeping their prices fair has increased by 5% since May, while those wanting brands to freeze the price...
27 October 2022
The report, ‘Quality Brand Growth in the Age of Disruption’ examines brand growth across time horizons, analyses various different measurement methodologies, discusses the digital paradox – more...
13 October 2022
A new guide by LXA, commissioned by the IPA and delivered at the flagship cross-industry IPA EffWorks Global 2022 Conference has set out the Five Pillars of MarTech and Marketing Operations vital...
The IPA-led cross-industry initiative EffWorks has published four free reports that detail the blunt truths facing the ad industry and set out smarter strategies to help the business weather these...
There is a different hierarchy of needs for Owned Channels versus Paid. For Owned Channels, communication must first be relevant, then positive and then persuasive. Whereas for Paid, it should be...
12 October 2022
By analysing both S&P and new data from the FTSE 100 benchmarks, the report Why Brands Matter 2022: New Evidence from the UK, reveals that the strongest brands deliver much higher shareholder returns.
Forty-four percent of Brits intend to have their Christmas shopping done before Black Friday and 48% expect to spend none of their Christmas budget during the sales this year, according to a new...
28 July 2022
Total UK marketing budget growth stays resilient in Q2 with net balance of +10.8% of UK companies revising their marketing budgets upward, according to the latest IPA Bellwether Report.
21 July 2022
The number of adults saying they are coping on their current salary has fallen 5.5% since pre-2020 lockdown, with only half of young adults and just under two-thirds of women saying they are coping...
28 June 2022
Instead of looking to brands to entertain us or make us laugh through the cost of living crisis, consumers are wanting brands to focus on fair pricing and value for money.
26 May 2022
Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to the latest IPA Bellwether Report.
14 April 2022
Eighty-eight percent of British consumers are in favour of brands taking some action in response to Russia’s invasion of Ukraine.
31 March 2022
The 2021 IPA Agency Census reveals where we stand and where we need to make improvements.
The IPA Media Research Essentials Certificate will provide junior practitioners with the building blocks required to interrogate media and survey data, understand what good accurate data is and see...
29 March 2022
Making Sense reveals the media consumption habits of 16-34s and people aged 55+, with data indicating some increases in convergence.
8 February 2022
