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Results 67
News
In a discussion spanning TK Maxx, geriatric aids, and the value of sometimes ‘being more puppy’, Sutherland argues that marketing and advertising have fundamentally failed to explain, price and...
Published
26 November 2025
ITV's Katie Rawcliffe and Wonderhood Studios' Aidan McClure will explore how to brief and commission content that not only holds attention but genuinely entertains at the IPA Effectiveness Conference.
1 October 2025
For your opportunity to be at the forefront of cutting-edge discussions and insights from leading experts to boost your marketing effectiveness, join us for the IPA Effectiveness Conference 2025 on...
17 September 2025
Ad-funded SVoD services now reach 30% of UK adults each week, according to the 2025 edition of "Making sense: The commercial media landscape".
10 September 2025
How effective is influencer marketing? Does it work in the short and long term? And what are the factors contributing to strong influencer campaigns?
3 September 2025
The IPA Insight report, "The 2025 Christmas Consumer", published today (24 July 2025), reveals that nearly half of all British adults plan to limit their screen time this festive period.
24 July 2025
The new study, "Bridging the Trust Gap", from the IPA and Financial Times, has found that trust is a core strategic asset that directly drives profit, customer acquisition, brand strength, and...
10 July 2025
British adults (aged 15+) are spending more time on their mobile phones than in front of the TV set, according to the new IPA TouchPoints dataset.
25 June 2025
IPA TouchPoints has unveiled a major upgrade to its DayLite by TouchPoints tool, introducing powerful new AI capabilities to enhance the analysis of qualitative data.
UK companies revised their total marketing budgets down in the opening quarter of 2025, marking the first overall decline in four years, according to the latest IPA Bellwether Report.
17 April 2025
Over half of all UK adults and over two-thirds of 18-34s have admitted to ‘flaking’ on plans. These are just some of the findings from new IPA research, to be launched at the IPA Insight Summit,...
13 March 2025
New IPA Insight data outlines the most popular times to make reservations and take holidays and how long the UK public spend researching their destination before booking.
28 February 2025
Turner joins the IPA from Route where she has been CEO since June 2022 and succeeds Belinda Beeftink, who retired at the end of 2024.
5 February 2025
The methods and channels by which the Great British public are consuming commercial media have changed drastically in line with evolving technology - according to the sixth edition of 'Making Sense...
11 September 2024
The average Brit expects to spend almost £600 on core Christmas-related products and activity, with parents expected to spend over £250 more than non-parents, according to the new report 'The 2024...
25 July 2024
According to the comprehensive dataset over a third of Brits (38%) aren’t coping on their current income. This is up by 17% on pre-lockdown 2020 figures, and reveals the ongoing grip of the...
11 July 2024
Perceptions about the ad industry’s impact on the climate crisis are far less positive for those working in the ad industry business versus the general public.
16 May 2024
The Q4 2023 IPA Bellwether Report indicates that despite the intensely challenging backdrop for UK businesses, many companies opted to remain proactive in the market, instead of withdrawing into...
18 January 2024
The new IPA report "The Menopause: The change we need to see" features unseen data from GenM, alongside existing Euromonitor and CIPD data, and additional qualitative data from women aged 49-64, to...
31 October 2023
The Q3 2023 IPA Bellwether Report reveals that this quarter’s overall growth was driven by upward revisions to the main media category.
19 October 2023
Almost two-thirds of UK adults will be cutting back their Christmas spending this year due to the cost-of-living crisis, a new IPA survey has revealed.
27 July 2023
Agencies that wish to grow existing client business or unlock new business opportunities should relinquish the idea that in-housing is a threat, according to a new IPA new report.
5 July 2023
Almost 40% of Britons aren’t coping on their current salaries; they are spending over an hour longer indoors; 60% are looking for the lowest prices when shopping, and when it comes to longer-term...
21 June 2023
A new survey, commissioned by the IPA and conducted by Opinium, reveals consumer attitudes to the ethics and etiquette of using AI. Consumers believe that brands should disclose the use of...
15 June 2023
‘Signals in the Noise’, outlines the explosion of digital media over the past 30 years, and why media accountability and joint industry oversight of audience research in the form of the JICs is so...
14 June 2023
Creative strategist turned business director and agency founder Laurence Green will lead the pioneering IPA Effectiveness Pillar.
30 May 2023
As the cost of living continues to bite, consumers are increasingly looking to rent, repair and re-sell items. This is according to a new survey of 2,000 people aged 18+, commissioned by the IPA...
18 April 2023
Making Sense: The Commercial Media Landscape (Fifth Edition) pinpoints how, where and when commercial media is being consumed and asserts the need for diverse media plans to achieve optimal...
14 March 2023
IPA publishes results of 2022 Excellence Diploma in Brands, following 10 intensive, mentored months of study, written submissions, TED-style talks and Vivas.
26 January 2023
Half of consumers and two-thirds of young adults have more respect for brands who address issues around the FIFA World Cup being hosted in Qatar than those who stay silent.
17 November 2022
The number of consumers looking to brands to help them through the cost of living crisis by keeping their prices fair has increased by 5% since May, while those wanting brands to freeze the price...
27 October 2022
The report, ‘Quality Brand Growth in the Age of Disruption’ examines brand growth across time horizons, analyses various different measurement methodologies, discusses the digital paradox – more...
13 October 2022
