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Adland to welcome its next generation

Just one week to go to Advertising Unlocked, the IPA-run nationwide, ad industry careers open day. The number of agencies participating in has surged by over 50 % year-on-year, with over 100...

  • Published

    19 September 2019

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Living the stream

Comprehensive new TouchPoints data, launched today, delivers an in-depth picture of UK consumers’ lives and their media use in 2019.

  • Published

    12 September 2019

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Consumer nation

The number of consumers shopping online has increased by almost two-thirds in 2019 according to the latest TouchPoints data.

  • Published

    12 September 2019

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Huawei, eBay and Eve join stellar EffWeek line-up

Brand and agency experts will dissect all things marketing effectiveness from 15-18 October.

  • Published

    4 September 2019

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What’s new for TouchPoints in 2019?

A look at the additions to the IPA TouchPoints survey ahead of the 2019 data being released on 12 September.

  • Published

    14 August 2019

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Adidas, Deliveroo and Unilever join EffWeek line-up

Brand and agency experts will reimagine creativity and effectiveness at this year’s EffWeek, taking place from 15-18 October.

  • Published

    9 August 2019

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UK marketing budgets flat-line

The Q2 2019 Bellwether Report shows zero overall growth to marketing budgets this quarter.

  • Published

    17 July 2019

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Business leaders lack confidence in building brands

New study from the FT and IPA reveals how many business leaders rate their knowledge of brand building as average to very poor

  • Published

    19 June 2019

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TI Media best overall media owner

The survey highlights which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards.

  • Published

    16 May 2019

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IPA publishes Agency Census 2018

The survey continues to be a barometer for the health of our business and highlights useful trend data.

  • Published

    25 April 2019

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Q1 2019 Bellwether Report: Marketing budgets bounce back

This Q1 2019 Bellwether Report shows a sharp uptick in marketing budgets following Q4's stagnation.

  • Published

    17 April 2019

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New digital entrants boost trust in pharmaceutical companies

New IPA research has revealed who the British public trust to provide medicines and health services.

  • Published

    8 April 2019

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UK ad industry heads to China for Export Month

A UK delegation led by the IPA, AA and DIT are heading to China to grow business links during the industry's Export Month.

  • Published

    4 March 2019

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IPA expands creative role and remit of 44 Club

Baroness Susan Greenfield and Caryn Franklin MBE will kick off the revamped 44 Club

  • Published

    20 February 2019

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IPA report reveals consumer attitudes on AI ethics

The findings from the latest AI Radar shed a light on consumer attitudes to ethics and the future of AI.

  • Published

    6 December 2018

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Q3 2018 Bellwether Report reveals weaker growth in marketing budgets

Total marketing budgets were revised higher during the third quarter of 2018, extending the current period of growth to six years, but to the weakest extent in almost three years. This is according...

  • Published

    17 October 2018

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Consumers and marketers views on AI and shopping

New IPA research shows that people believe the introduction of artificial intelligence systems will improve the overall consumer shopping experience although there are some areas which must be kept...

  • Published

    4 October 2018

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Beeftink promoted to Research Director

The IPA promotes Belinda Beeftink to IPA Research Director succeeding Lynne Robinson who is moving to a part-time role. The promotion took effect on 4th October 2018.

  • Published

    3 October 2018

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2018 TouchPoints data shows shopping trends

Consumers are spending 28% less time shopping in person than in 2005 says new IPA TouchPoints dataset published September 2018. With biggest drop in visits to the local corner store. And a happy...

  • Published

    12 September 2018

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2018 TouchPoints data shows growth in SVoD category

A dramatic 45% increase in Netflix viewers in the past year, alongside the growth of the Subscription Video on Demand (SVoD) category, is reinforcing television/video as the nation’s most popular...

  • Published

    12 September 2018

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Q2 2018 Bellwether Report shows further growth

The Q2 2018 Bellwether Report shows that UK marketers have revised their internet budgets up to their joint-strongest levels since Q3 2007.

  • Published

    18 July 2018

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Shared Beliefs updated and republished

Shared Beliefs for a new world, is an update on 2002 guide on the collected wisdoms of what makes for great advertising campaigns. Made up of a series of interviews. A free publication in...

  • Published

    10 April 2018

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IPA healthcare research reveals opportunites for agencies

IPA survey on patient behaviours on prescribed medicines shows that millennials’ medicine habits differ from older generations. They are likely to take more than prescribed and find the information...

  • Published

    12 December 2017

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Adults spend almost 8 hours each day consuming media

From television to radio to newspapers and more, adults in Great Britain are now spending an incredible 7 hours and 56 minutes a day consuming media, up 9% from 2016 and 13% from 2005.

  • Published

    15 September 2017

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65% of millennials look at their smartphone within five minutes of waking

Smartphones have become so pivotal to the lives of millennials in Great Britain that 65% of them are looking at their phone within five minutes of waking and 60% look at their phone within five...

  • Published

    15 September 2017

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Café culture soars as pub popularity plummets

Visits to coffee shops increase by almost 50% in 7 years - New national consumer IPA TouchPoints data launched today

  • Published

    15 September 2017

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How TouchPoints’ insights can transform your campaigns

The IPA has published TouchPoints Works 2, which showcases a series of outstanding case studies from the past couple of years that demonstrate how media channel subscribers are using TouchPoints to...

  • Published

    27 April 2017