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Young adults dream of green Christmas reveals IPA survey

Fifty-six per cent of 18-24s plan to be more sustainable this Christmas including buying locally, upcycling or refurbishing gifts according to a new IPA survey.

  • Published

    6 August 2021

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UK marketing budgets expand for first time in year and a half

Marketing budgets see strongest upward revisions since Q1 2019 as businesses prepare for economic recovery according to the Q2 2021 IPA Bellwether Report.

  • Published

    15 July 2021

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Industry celebrates 15 years of unique consumer-centric study IPA TouchPoints

Highlights, case studies and more have been captured in a new publication, Talking TouchPoints, that looks back at 15 years of the ground-breaking tool.

  • Published

    6 May 2021

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Appetites for takeaways, TV and TikTok surge during lockdown 2021

New TouchPoints data reveals how the latest national lockdown affected our lifestyles, media choices and communication habits.

  • Published

    6 May 2021

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Cuts to UK marketing budgets ease in Q1 2021

Total marketing budgets fall at the softest rate since the first quarter of 2020 according to the Q1 2021 IPA Bellwether Report.

  • Published

    15 April 2021

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Belinda Beeftink named MRS Honorary Fellow

Belinda was chosen for her consistent championing of insight for the industry particularly through the development of TouchPoints and her work on the continued evolution of audience measurement.

  • Published

    9 March 2021

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IPA TouchPoints report reveals diverging commercial media habits

Making Sense reveals a significant drop in the correlation between how the younger and older generations spent their time with commercial media during lockdown 2020.

  • Published

    9 February 2021

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IPA backs widening access to JICMAIL data through levy

The new voluntary levy will make the core industry JICMAIL data sets free to use for all companies in the UK.

  • Published

    28 January 2021

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UK marketing budgets continue to fall sharply at end of 2020

UK marketing executives saw another sharp decline in advertising budgets during the final quarter of 2020, according to the Q4 2020 IPA Bellwether Report.

  • Published

    21 January 2021

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IPA survey reveals desire to see brands support Black History Month

76% of young ethnic minority Brits want to see brands openly show support for Black History Month.

  • Published

    17 December 2020

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New research reveals fan concerns as crowds return to football stadiums

Over a third of fans expect to struggle to get tickets due to the high demand when full crowds can return.

  • Published

    10 December 2020

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Culture Secretary joins RESET 2021 line-up

The Culture Secretary joins representatives from brands, agencies, media owners and tech platforms at the four-hour virtual conference on 28 January.

  • Published

    3 December 2020

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First speakers announced for RESET 2021

RESET will explore the UK's social and economic recovery, how we deal with the repercussions of COVID-19 and how we can deliver on our mission to rebuild public trust in advertising.

  • Published

    19 November 2020

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New IPA/Rare research reveals how to engage with female football fans

New research has lifts the lid on how football clubs can best engage with their female fans, as well as the impact of the Coronavirus pandemic on wider consumption of sports among women.

  • Published

    29 October 2020

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UK marketing budgets continue to contract markedly amid impact of COVID-19

The Q3 2020 Bellwether Report sees total marketing budgets continue to contract sharply, albeit at a softer rate than in Q2.

  • Published

    22 October 2020

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Binet to investigate share of search at EffWorks Global 2020

Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.

  • Published

    7 October 2020

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A third of football fans set to spend more on beautiful game

Almost a third of fans intend to spend more on football during the upcoming season, despite the impacts of COVID-19 according new IPA research.

  • Published

    30 September 2020

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IPA, AA and ISBA unite for unique industry event

RESET 2021 will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public...

  • Published

    23 September 2020

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EffWorks 2020 – your essential Covid recovery plan

Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.

  • Published

    9 September 2020

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Coronavirus outbreak drives record decline in UK marketing budgets

The Q2 2020 Bellwether Report shows total marketing budgets contract at the quickest pace since data collection began over 20 years ago.

  • Published

    15 July 2020

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IPA study reveals lockdown’s impact on daily life

TouchPoints data reveals the impact of the Coronavirus lockdown on the way we behave as a nation.

  • Published

    27 May 2020

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UK marketing budgets decline at fastest rate since 2009 global financial crisis

Total marketing budgets decline at fastest rate since the global financial crisis according to the Q1 2020 Bellwether Report.

  • Published

    22 April 2020

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Home workers more focused and less bored than office workers

A new IPA TouchPoints report highlights the profile, behaviours and media consumption of home workers.

  • Published

    9 April 2020

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Digital detoxers more likely to trust online advertising

A new IPA TouchPoints perspective has revealed that ‘Digital Detoxers’ are three times more likely to trust online advertising and influencers than the general public.

  • Published

    18 March 2020

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BARB launches integration with IPA TouchPoints

BARB, the UK television audience measurement currency, is launching an integration with IPA TouchPoints to align its data closer to IPA TouchPoints classifications.

  • Published

    10 March 2020

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New IPA report exposes gap between younger and older consumers’ media habits

'Making sense. The commercial media landscape' highlights how the gap between how younger and older generations are consuming commercial media is changing.

  • Published

    4 February 2020

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Bursting our bubble

The TouchPoints team want you to take part in the 2020 survey.

  • Published

    4 February 2020

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Marketing budgets return to positive territory in Q4 2019

Total marketing budgets increase for first time since Q1 2019 as political uncertainty eases according to the latest IPA Bellwether Report.

  • Published

    15 January 2020

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TI Media tops IPA Digital Media Owner Autumn Survey

Agencies have named TI Media (formerly Time Inc.) as the best overall media owner to work with for the second survey in a row.

  • Published

    8 November 2019

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IPA supports ISBA UK Cross Media Measurement initiative

IPA Director of Media Research, Belinda Beeftink, has broadly welcomed ISBA's UK Cross Media Measurement programme, Origin.

  • Published

    7 November 2019

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IPA and FT launch campaign to improve brand understanding

The campaign will help business leaders better understand brand building and focus more investment in long-term branding.

  • Published

    24 October 2019

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UK companies cut marketing budgets for first time in seven years

UK marketers recorded a slight reduction to spending availability in Q3 2019 amid heightened economic and political uncertainty.

  • Published

    17 October 2019