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UK marketing budgets continue to contract markedly amid impact of COVID-19

The Q3 2020 Bellwether Report sees total marketing budgets continue to contract sharply, albeit at a softer rate than in Q2.

  • Published

    22 October 2020

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Binet to investigate share of search at EffWorks Global 2020

Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.

  • Published

    7 October 2020

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A third of football fans set to spend more on beautiful game

Almost a third of fans intend to spend more on football during the upcoming season, despite the impacts of COVID-19 according new IPA research.

  • Published

    30 September 2020

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IPA, AA and ISBA unite for unique industry event

RESET 2021 will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public...

  • Published

    23 September 2020

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EffWorks 2020 – your essential Covid recovery plan

Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.

  • Published

    9 September 2020

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Coronavirus outbreak drives record decline in UK marketing budgets

The Q2 2020 Bellwether Report shows total marketing budgets contract at the quickest pace since data collection began over 20 years ago.

  • Published

    15 July 2020

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IPA study reveals lockdown’s impact on daily life

TouchPoints data reveals the impact of the Coronavirus lockdown on the way we behave as a nation.

  • Published

    27 May 2020

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UK marketing budgets decline at fastest rate since 2009 global financial crisis

Total marketing budgets decline at fastest rate since the global financial crisis according to the Q1 2020 Bellwether Report.

  • Published

    22 April 2020

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Home workers more focused and less bored than office workers

A new IPA TouchPoints report highlights the profile, behaviours and media consumption of home workers.

  • Published

    9 April 2020

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Digital detoxers more likely to trust online advertising

A new IPA TouchPoints perspective has revealed that ‘Digital Detoxers’ are three times more likely to trust online advertising and influencers than the general public.

  • Published

    18 March 2020

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BARB launches integration with IPA TouchPoints

BARB, the UK television audience measurement currency, is launching an integration with IPA TouchPoints to align its data closer to IPA TouchPoints classifications.

  • Published

    10 March 2020

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New IPA report exposes gap between younger and older consumers’ media habits

'Making sense. The commercial media landscape' highlights how the gap between how younger and older generations are consuming commercial media is changing.

  • Published

    4 February 2020

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Bursting our bubble

The TouchPoints team want you to take part in the 2020 survey.

  • Published

    4 February 2020

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Marketing budgets return to positive territory in Q4 2019

Total marketing budgets increase for first time since Q1 2019 as political uncertainty eases according to the latest IPA Bellwether Report.

  • Published

    15 January 2020

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TI Media tops IPA Digital Media Owner Autumn Survey

Agencies have named TI Media (formerly Time Inc.) as the best overall media owner to work with for the second survey in a row.

  • Published

    8 November 2019

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IPA supports ISBA UK Cross Media Measurement initiative

IPA Director of Media Research, Belinda Beeftink, has broadly welcomed ISBA's UK Cross Media Measurement programme, Origin.

  • Published

    7 November 2019

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IPA and FT launch campaign to improve brand understanding

The campaign will help business leaders better understand brand building and focus more investment in long-term branding.

  • Published

    24 October 2019

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UK companies cut marketing budgets for first time in seven years

UK marketers recorded a slight reduction to spending availability in Q3 2019 amid heightened economic and political uncertainty.

  • Published

    17 October 2019

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IPA publishes Lemon

A repair manual to reverse the crisis in creative effectiveness. Orlando Wood's new book breaks down why the advertising brain has turned sour.

  • Published

    15 October 2019

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What’s made the advertising brain turn sour?

Orlando Wood's new publication, Lemon, explores the reasons behind advertising's crisis in creativity and how it can be reversed.

  • Published

    3 October 2019

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Join adland’s global effectiveness revolution

Don't miss your chance to hear the latest marketing effectiveness learnings at EffWeek 2019.

  • Published

    3 October 2019

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Adland to welcome its next generation

Just one week to go to Advertising Unlocked, the IPA-run nationwide, ad industry careers open day. The number of agencies participating has surged by over 50 % year-on-year, with over 100 agencies...

  • Published

    19 September 2019

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Living the stream

Comprehensive new TouchPoints data, launched today, delivers an in-depth picture of UK consumers’ lives and their media use in 2019.

  • Published

    12 September 2019

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Consumer nation

The number of consumers shopping online has increased by almost two-thirds in 2019 according to the latest TouchPoints data.

  • Published

    12 September 2019

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Huawei, eBay and Eve join stellar EffWeek line-up

Brand and agency experts will dissect all things marketing effectiveness from 15-18 October.

  • Published

    4 September 2019

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What’s new for TouchPoints in 2019?

A look at the additions to the IPA TouchPoints survey ahead of the 2019 data being released on 12 September.

  • Published

    14 August 2019

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Adidas, Deliveroo and Unilever join EffWeek line-up

Brand and agency experts will reimagine creativity and effectiveness at this year’s EffWeek, taking place from 15-18 October.

  • Published

    9 August 2019

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UK marketing budgets flat-line

The Q2 2019 Bellwether Report shows zero overall growth to marketing budgets this quarter.

  • Published

    17 July 2019

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Business leaders lack confidence in building brands

New study from the FT and IPA reveals how many business leaders rate their knowledge of brand building as average to very poor

  • Published

    19 June 2019

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TI Media best overall media owner

The survey highlights which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards.

  • Published

    16 May 2019

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IPA publishes Agency Census 2018

The survey continues to be a barometer for the health of our business and highlights useful trend data.

  • Published

    25 April 2019

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Q1 2019 Bellwether Report: Marketing budgets bounce back

This Q1 2019 Bellwether Report shows a sharp uptick in marketing budgets following Q4's stagnation.

  • Published

    17 April 2019