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New IPA report exposes gap between younger and older consumers’ media habits

'Making sense. The commercial media landscape' highlights how the gap between how younger and older generations are consuming commercial media is changing.

  • Published

    4 February 2020

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Bursting our bubble

The TouchPoints team want you to take part in the 2020 survey.

  • Published

    4 February 2020

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Marketing budgets return to positive territory in Q4 2019

Total marketing budgets increase for first time since Q1 2019 as political uncertainty eases according to the latest IPA Bellwether Report.

  • Published

    15 January 2020

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TI Media tops IPA Digital Media Owner Autumn Survey

Agencies have named TI Media (formerly Time Inc.) as the best overall media owner to work with for the second survey in a row.

  • Published

    8 November 2019

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IPA supports ISBA UK Cross Media Measurement initiative

IPA Director of Media Research, Belinda Beeftink, has broadly welcomed ISBA's UK Cross Media Measurement programme, Origin.

  • Published

    7 November 2019

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IPA and FT launch campaign to improve brand understanding

The campaign will help business leaders better understand brand building and focus more investment in long-term branding.

  • Published

    24 October 2019

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UK companies cut marketing budgets for first time in seven years

UK marketers recorded a slight reduction to spending availability in Q3 2019 amid heightened economic and political uncertainty.

  • Published

    17 October 2019

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IPA publishes Lemon

A repair manual to reverse the crisis in creative effectiveness. Orlando Wood's new book breaks down why the advertising brain has turned sour.

  • Published

    15 October 2019

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Join adland’s global effectiveness revolution

Don't miss your chance to hear the latest marketing effectiveness learnings at EffWeek 2019.

  • Published

    3 October 2019

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What’s made the advertising brain turn sour?

Orlando Wood's new publication, Lemon, explores the reasons behind advertising's crisis in creativity and how it can be reversed.

  • Published

    3 October 2019

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Adland to welcome its next generation

Just one week to go to Advertising Unlocked, the IPA-run nationwide, ad industry careers open day. The number of agencies participating has surged by over 50 % year-on-year, with over 100 agencies...

  • Published

    19 September 2019

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Living the stream

Comprehensive new TouchPoints data, launched today, delivers an in-depth picture of UK consumers’ lives and their media use in 2019.

  • Published

    12 September 2019

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Consumer nation

The number of consumers shopping online has increased by almost two-thirds in 2019 according to the latest TouchPoints data.

  • Published

    12 September 2019

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Huawei, eBay and Eve join stellar EffWeek line-up

Brand and agency experts will dissect all things marketing effectiveness from 15-18 October.

  • Published

    4 September 2019

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What’s new for TouchPoints in 2019?

A look at the additions to the IPA TouchPoints survey ahead of the 2019 data being released on 12 September.

  • Published

    14 August 2019

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Adidas, Deliveroo and Unilever join EffWeek line-up

Brand and agency experts will reimagine creativity and effectiveness at this year’s EffWeek, taking place from 15-18 October.

  • Published

    9 August 2019

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UK marketing budgets flat-line

The Q2 2019 Bellwether Report shows zero overall growth to marketing budgets this quarter.

  • Published

    17 July 2019

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Business leaders lack confidence in building brands

New study from the FT and IPA reveals how many business leaders rate their knowledge of brand building as average to very poor

  • Published

    19 June 2019

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TI Media best overall media owner

The survey highlights which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards.

  • Published

    16 May 2019

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IPA publishes Agency Census 2018

The survey continues to be a barometer for the health of our business and highlights useful trend data.

  • Published

    25 April 2019

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Q1 2019 Bellwether Report: Marketing budgets bounce back

This Q1 2019 Bellwether Report shows a sharp uptick in marketing budgets following Q4's stagnation.

  • Published

    17 April 2019

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New digital entrants boost trust in pharmaceutical companies

New IPA research has revealed who the British public trust to provide medicines and health services.

  • Published

    8 April 2019

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UK ad industry heads to China for Export Month

A UK delegation led by the IPA, AA and DIT are heading to China to grow business links during the industry's Export Month.

  • Published

    4 March 2019

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IPA expands creative role and remit of 44 Club

Baroness Susan Greenfield and Caryn Franklin MBE will kick off the revamped 44 Club

  • Published

    20 February 2019

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IPA report reveals consumer attitudes on AI ethics

The findings from the latest AI Radar shed a light on consumer attitudes to ethics and the future of AI.

  • Published

    6 December 2018

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Q3 2018 Bellwether Report reveals weaker growth in marketing budgets

Total marketing budgets were revised higher during the third quarter of 2018, extending the current period of growth to six years, but to the weakest extent in almost three years. This is according...

  • Published

    17 October 2018

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Consumers and marketers views on AI and shopping

New IPA research shows that people believe the introduction of artificial intelligence systems will improve the overall consumer shopping experience although there are some areas which must be kept...

  • Published

    4 October 2018

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Beeftink promoted to Research Director

The IPA promotes Belinda Beeftink to IPA Research Director succeeding Lynne Robinson who is moving to a part-time role. The promotion took effect on 4th October 2018.

  • Published

    3 October 2018

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2018 TouchPoints data shows shopping trends

Consumers are spending 28% less time shopping in person than in 2005 says new IPA TouchPoints dataset published September 2018. With biggest drop in visits to the local corner store. And a happy...

  • Published

    12 September 2018

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2018 TouchPoints data shows growth in SVoD category

A dramatic 45% increase in Netflix viewers in the past year, alongside the growth of the Subscription Video on Demand (SVoD) category, is reinforcing television/video as the nation’s most popular...

  • Published

    12 September 2018

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Q2 2018 Bellwether Report shows further growth

The Q2 2018 Bellwether Report shows that UK marketers have revised their internet budgets up to their joint-strongest levels since Q3 2007.

  • Published

    18 July 2018

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Shared Beliefs updated and republished

Shared Beliefs for a new world, is an update on 2002 guide on the collected wisdoms of what makes for great advertising campaigns. Made up of a series of interviews. A free publication in...

  • Published

    10 April 2018