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Results 66
News
Total marketing budgets expand further in fourth quarter as COVID recovery continues according to the IPA Bellwether Report.
Published
20 January 2022
Advertising can play a significant role in combating climate change with 71% of consumers agreeing that advertising can educate us about products and services with a low carbon footprint.
9 December 2021
IPA TouchPoints data reveals that since 2018 the reach of SVOD services has grown by 51% with 56% of the British public now viewing these services for an average of around 1hr 20 minutes per day.
16 November 2021
Total UK marketing budgets have increased at the strongest rate since Q2 2017 according to the Q3 2021 IPA Bellwether Report.
21 October 2021
Fifty-six per cent of 18-24s plan to be more sustainable this Christmas including buying locally, upcycling or refurbishing gifts according to a new IPA survey.
6 August 2021
Marketing budgets see strongest upward revisions since Q1 2019 as businesses prepare for economic recovery according to the Q2 2021 IPA Bellwether Report.
15 July 2021
Highlights, case studies and more have been captured in a new publication, Talking TouchPoints, that looks back at 15 years of the ground-breaking tool.
6 May 2021
New TouchPoints data reveals how the latest national lockdown affected our lifestyles, media choices and communication habits.
Total marketing budgets fall at the softest rate since the first quarter of 2020 according to the Q1 2021 IPA Bellwether Report.
15 April 2021
Belinda was chosen for her consistent championing of insight for the industry particularly through the development of TouchPoints and her work on the continued evolution of audience measurement.
9 March 2021
Making Sense reveals a significant drop in the correlation between how the younger and older generations spent their time with commercial media during lockdown 2020.
9 February 2021
The new voluntary levy will make the core industry JICMAIL data sets free to use for all companies in the UK.
28 January 2021
UK marketing executives saw another sharp decline in advertising budgets during the final quarter of 2020, according to the Q4 2020 IPA Bellwether Report.
21 January 2021
76% of young ethnic minority Brits want to see brands openly show support for Black History Month.
17 December 2020
Over a third of fans expect to struggle to get tickets due to the high demand when full crowds can return.
10 December 2020
The Culture Secretary joins representatives from brands, agencies, media owners and tech platforms at the four-hour virtual conference on 28 January.
3 December 2020
RESET will explore the UK's social and economic recovery, how we deal with the repercussions of COVID-19 and how we can deliver on our mission to rebuild public trust in advertising.
19 November 2020
New research has lifts the lid on how football clubs can best engage with their female fans, as well as the impact of the Coronavirus pandemic on wider consumption of sports among women.
29 October 2020
The Q3 2020 Bellwether Report sees total marketing budgets continue to contract sharply, albeit at a softer rate than in Q2.
22 October 2020
Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.
7 October 2020
Almost a third of fans intend to spend more on football during the upcoming season, despite the impacts of COVID-19 according new IPA research.
30 September 2020
RESET 2021 will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public...
23 September 2020
Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.
9 September 2020
The Q2 2020 Bellwether Report shows total marketing budgets contract at the quickest pace since data collection began over 20 years ago.
15 July 2020
TouchPoints data reveals the impact of the Coronavirus lockdown on the way we behave as a nation.
27 May 2020
Total marketing budgets decline at fastest rate since the global financial crisis according to the Q1 2020 Bellwether Report.
22 April 2020
A new IPA TouchPoints report highlights the profile, behaviours and media consumption of home workers.
9 April 2020
A new IPA TouchPoints perspective has revealed that ‘Digital Detoxers’ are three times more likely to trust online advertising and influencers than the general public.
18 March 2020
BARB, the UK television audience measurement currency, is launching an integration with IPA TouchPoints to align its data closer to IPA TouchPoints classifications.
10 March 2020
'Making sense. The commercial media landscape' highlights how the gap between how younger and older generations are consuming commercial media is changing.
4 February 2020
The TouchPoints team want you to take part in the 2020 survey.
Total marketing budgets increase for first time since Q1 2019 as political uncertainty eases according to the latest IPA Bellwether Report.
15 January 2020
