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News
76% of young ethnic minority Brits want to see brands openly show support for Black History Month.
Published
17 December 2020
Over a third of fans expect to struggle to get tickets due to the high demand when full crowds can return.
10 December 2020
The Culture Secretary joins representatives from brands, agencies, media owners and tech platforms at the four-hour virtual conference on 28 January.
3 December 2020
RESET will explore the UK's social and economic recovery, how we deal with the repercussions of COVID-19 and how we can deliver on our mission to rebuild public trust in advertising.
19 November 2020
New research has lifts the lid on how football clubs can best engage with their female fans, as well as the impact of the Coronavirus pandemic on wider consumption of sports among women.
29 October 2020
The Q3 2020 Bellwether Report sees total marketing budgets continue to contract sharply, albeit at a softer rate than in Q2.
22 October 2020
Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.
7 October 2020
Almost a third of fans intend to spend more on football during the upcoming season, despite the impacts of COVID-19 according new IPA research.
30 September 2020
RESET 2021 will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public...
23 September 2020
Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.
9 September 2020
The Q2 2020 Bellwether Report shows total marketing budgets contract at the quickest pace since data collection began over 20 years ago.
15 July 2020
TouchPoints data reveals the impact of the Coronavirus lockdown on the way we behave as a nation.
27 May 2020
Total marketing budgets decline at fastest rate since the global financial crisis according to the Q1 2020 Bellwether Report.
22 April 2020
A new IPA TouchPoints report highlights the profile, behaviours and media consumption of home workers.
9 April 2020
A new IPA TouchPoints perspective has revealed that ‘Digital Detoxers’ are three times more likely to trust online advertising and influencers than the general public.
18 March 2020
BARB, the UK television audience measurement currency, is launching an integration with IPA TouchPoints to align its data closer to IPA TouchPoints classifications.
10 March 2020
'Making sense. The commercial media landscape' highlights how the gap between how younger and older generations are consuming commercial media is changing.
4 February 2020
The TouchPoints team want you to take part in the 2020 survey.
Total marketing budgets increase for first time since Q1 2019 as political uncertainty eases according to the latest IPA Bellwether Report.
15 January 2020
Agencies have named TI Media (formerly Time Inc.) as the best overall media owner to work with for the second survey in a row.
8 November 2019
IPA Director of Media Research, Belinda Beeftink, has broadly welcomed ISBA's UK Cross Media Measurement programme, Origin.
7 November 2019
The campaign will help business leaders better understand brand building and focus more investment in long-term branding.
24 October 2019
UK marketers recorded a slight reduction to spending availability in Q3 2019 amid heightened economic and political uncertainty.
17 October 2019
A repair manual to reverse the crisis in creative effectiveness. Orlando Wood's new book breaks down why the advertising brain has turned sour.
15 October 2019
Orlando Wood's new publication, Lemon, explores the reasons behind advertising's crisis in creativity and how it can be reversed.
3 October 2019
Don't miss your chance to hear the latest marketing effectiveness learnings at EffWeek 2019.
Just one week to go to Advertising Unlocked, the IPA-run nationwide, ad industry careers open day. The number of agencies participating has surged by over 50 % year-on-year, with over 100 agencies...
19 September 2019
Comprehensive new TouchPoints data, launched today, delivers an in-depth picture of UK consumers’ lives and their media use in 2019.
12 September 2019
The number of consumers shopping online has increased by almost two-thirds in 2019 according to the latest TouchPoints data.
Brand and agency experts will dissect all things marketing effectiveness from 15-18 October.
4 September 2019
A look at the additions to the IPA TouchPoints survey ahead of the 2019 data being released on 12 September.
14 August 2019
Brand and agency experts will reimagine creativity and effectiveness at this year’s EffWeek, taking place from 15-18 October.
9 August 2019