We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
I Accept
Here to help our members with their questions about advertising or employment law.
Download our free material
Now open for booking.
A practical resource to help agencies make meaningful change in their diversity and inclusion journeys.
Filters
Date Relevance
AdTech Advertising Effectiveness Awards Commercial COVID-19 Creativity Insight & Research Learning & CPD Legal & Regulatory Media Membership Planning and Strategy Talent EffWorks
Results 73
News
The number of adults saying they are coping on their current salary has fallen 5.5% since pre-2020 lockdown, with only half of young adults and just under two-thirds of women saying they are coping...
Published
28 June 2022
Instead of looking to brands to entertain us or make us laugh through the cost of living crisis, consumers are wanting brands to focus on fair pricing and value for money.
26 May 2022
Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to the latest IPA Bellwether Report.
14 April 2022
Eighty-eight percent of British consumers are in favour of brands taking some action in response to Russia’s invasion of Ukraine.
31 March 2022
The 2021 IPA Agency Census reveals where we stand and where we need to make improvements.
The IPA Media Research Essentials Certificate will provide junior practitioners with the building blocks required to interrogate media and survey data, understand what good accurate data is and see...
29 March 2022
Making Sense reveals the media consumption habits of 16-34s and people aged 55+, with data indicating some increases in convergence.
8 February 2022
Total marketing budgets expand further in fourth quarter as COVID recovery continues according to the IPA Bellwether Report.
20 January 2022
Advertising can play a significant role in combating climate change with 71% of consumers agreeing that advertising can educate us about products and services with a low carbon footprint.
9 December 2021
IPA TouchPoints data reveals that since 2018 the reach of SVOD services has grown by 51% with 56% of the British public now viewing these services for an average of around 1hr 20 minutes per day.
16 November 2021
Total UK marketing budgets have increased at the strongest rate since Q2 2017 according to the Q3 2021 IPA Bellwether Report.
21 October 2021
Fifty-six per cent of 18-24s plan to be more sustainable this Christmas including buying locally, upcycling or refurbishing gifts according to a new IPA survey.
6 August 2021
Marketing budgets see strongest upward revisions since Q1 2019 as businesses prepare for economic recovery according to the Q2 2021 IPA Bellwether Report.
15 July 2021
Highlights, case studies and more have been captured in a new publication, Talking TouchPoints, that looks back at 15 years of the ground-breaking tool.
6 May 2021
New TouchPoints data reveals how the latest national lockdown affected our lifestyles, media choices and communication habits.
Total marketing budgets fall at the softest rate since the first quarter of 2020 according to the Q1 2021 IPA Bellwether Report.
15 April 2021
Belinda was chosen for her consistent championing of insight for the industry particularly through the development of TouchPoints and her work on the continued evolution of audience measurement.
9 March 2021
Making Sense reveals a significant drop in the correlation between how the younger and older generations spent their time with commercial media during lockdown 2020.
9 February 2021
The new voluntary levy will make the core industry JICMAIL data sets free to use for all companies in the UK.
28 January 2021
UK marketing executives saw another sharp decline in advertising budgets during the final quarter of 2020, according to the Q4 2020 IPA Bellwether Report.
21 January 2021
76% of young ethnic minority Brits want to see brands openly show support for Black History Month.
17 December 2020
Over a third of fans expect to struggle to get tickets due to the high demand when full crowds can return.
10 December 2020
The Culture Secretary joins representatives from brands, agencies, media owners and tech platforms at the four-hour virtual conference on 28 January.
3 December 2020
RESET will explore the UK's social and economic recovery, how we deal with the repercussions of COVID-19 and how we can deliver on our mission to rebuild public trust in advertising.
19 November 2020
New research has lifts the lid on how football clubs can best engage with their female fans, as well as the impact of the Coronavirus pandemic on wider consumption of sports among women.
29 October 2020
The Q3 2020 Bellwether Report sees total marketing budgets continue to contract sharply, albeit at a softer rate than in Q2.
22 October 2020
Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.
7 October 2020
Almost a third of fans intend to spend more on football during the upcoming season, despite the impacts of COVID-19 according new IPA research.
30 September 2020
RESET 2021 will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public...
23 September 2020
Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.
9 September 2020
The Q2 2020 Bellwether Report shows total marketing budgets contract at the quickest pace since data collection began over 20 years ago.
15 July 2020
TouchPoints data reveals the impact of the Coronavirus lockdown on the way we behave as a nation.
27 May 2020
