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Results 45
News
Total marketing budgets expand further in fourth quarter as COVID recovery continues according to the IPA Bellwether Report.
Published
20 January 2022
Advertising can play a significant role in combating climate change with 71% of consumers agreeing that advertising can educate us about products and services with a low carbon footprint.
9 December 2021
IPA TouchPoints data reveals that since 2018 the reach of SVOD services has grown by 51% with 56% of the British public now viewing these services for an average of around 1hr 20 minutes per day.
16 November 2021
Total UK marketing budgets have increased at the strongest rate since Q2 2017 according to the Q3 2021 IPA Bellwether Report.
21 October 2021
In collaboration with research partner Flood + Partners, the BetterBriefs Project initiated by leading Australian strategists Matt Davies and Pieter-Paul von Weiler, reveals the staggering and...
13 October 2021
Online deserves its place in the media mix. This is one of the key findings of the new Advertising Research Community (ARC) project, that comprises a database of non-awarded campaigns.
When it comes to building a marketing effectiveness roadmap, where should an agency or client start?
12 October 2021
‘Living with the Pandemic in October 2021’, analyses the economic and structural changes relevant to consumer behaviour at this stage of the COVID-19 journey.
New analysis of the IPA Databank show blanket criticisms of brand purpose advertising are unjustified.
Orlando Wood's 'Look Out' provides evidence, guidance and inspiration to help grow brands in a technologically-disrupted world.
The new findings from the cross-industry IPA Share of Search think tank data were presented by James Hankins at IPA EffWorks Global 2021.
Make your marketing even more effective by tuning into EffWorks Global 2021 from 12-15 October.
15 September 2021
Marketing budgets see strongest upward revisions since Q1 2019 as businesses prepare for economic recovery according to the Q2 2021 IPA Bellwether Report.
15 July 2021
The research was carried out by Opinium and investigates the role and importance of promoting and demonstrating Environmental, Social and Governance (ESG) values to the marcomms industry.
7 July 2021
Total marketing budgets fall at the softest rate since the first quarter of 2020 according to the Q1 2021 IPA Bellwether Report.
15 April 2021
The new voluntary levy will make the core industry JICMAIL data sets free to use for all companies in the UK.
28 January 2021
UK marketing executives saw another sharp decline in advertising budgets during the final quarter of 2020, according to the Q4 2020 IPA Bellwether Report.
21 January 2021
Secretary of State for Digital, Culture, Media and Sport, Oliver Dowden CBE, headlines our first industry event as a tripartite.
11 January 2021
The Culture Secretary joins representatives from brands, agencies, media owners and tech platforms at the four-hour virtual conference on 28 January.
3 December 2020
RESET will explore the UK's social and economic recovery, how we deal with the repercussions of COVID-19 and how we can deliver on our mission to rebuild public trust in advertising.
19 November 2020
New research has lifts the lid on how football clubs can best engage with their female fans, as well as the impact of the Coronavirus pandemic on wider consumption of sports among women.
29 October 2020
The Q3 2020 Bellwether Report sees total marketing budgets continue to contract sharply, albeit at a softer rate than in Q2.
22 October 2020
Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.
7 October 2020
Almost a third of fans intend to spend more on football during the upcoming season, despite the impacts of COVID-19 according new IPA research.
30 September 2020
RESET 2021 will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public...
23 September 2020
The mood states of 15-24s increased significantly during the first few weeks immediately after lockdown, coinciding with youngsters having more time to relax and devote to hobbies, exercise and...
10 September 2020
Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.
9 September 2020
The IPA has today (12 August) launched a brand new online qualification, the Effectiveness Essentials Certificate, in an effort to embed effectiveness into the fabric of our industry.
12 August 2020
The Q2 2020 Bellwether Report shows total marketing budgets contract at the quickest pace since data collection began over 20 years ago.
15 July 2020
The UK Advertising Export Group (UKAEG) and Creative Industries Council (CIC) are offering agencies a unique global networking opportunity during lockdown at Createch 2020 from 8-10 June.
3 June 2020
TouchPoints data reveals the impact of the Coronavirus lockdown on the way we behave as a nation.
27 May 2020
Total marketing budgets decline at fastest rate since the global financial crisis according to the Q1 2020 Bellwether Report.
22 April 2020
