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New IPA qualification to broaden adland’s Effectiveness horizons

The IPA has today (12 August) launched a brand new online qualification, the Effectiveness Essentials Certificate, in an effort to embed effectiveness into the fabric of our industry.

  • Published

    12 August 2020

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Coronavirus outbreak drives record decline in UK marketing budgets

The Q2 2020 Bellwether Report shows total marketing budgets contract at the quickest pace since data collection began over 20 years ago.

  • Published

    15 July 2020

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Createch 2020: a global networking opportunity

The UK Advertising Export Group (UKAEG) and Creative Industries Council (CIC) are offering agencies a unique global networking opportunity during lockdown at Createch 2020 from 8-10 June.

  • Published

    3 June 2020

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IPA study reveals lockdown’s impact on daily life

TouchPoints data reveals the impact of the Coronavirus lockdown on the way we behave as a nation.

  • Published

    27 May 2020

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UK marketing budgets decline at fastest rate since 2009 global financial crisis

Total marketing budgets decline at fastest rate since the global financial crisis according to the Q1 2020 Bellwether Report.

  • Published

    22 April 2020

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New IPA report exposes gap between younger and older consumers’ media habits

'Making sense. The commercial media landscape' highlights how the gap between how younger and older generations are consuming commercial media is changing.

  • Published

    4 February 2020

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Bursting our bubble

The TouchPoints team want you to take part in the 2020 survey.

  • Published

    4 February 2020

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Marketing budgets return to positive territory in Q4 2019

Total marketing budgets increase for first time since Q1 2019 as political uncertainty eases according to the latest IPA Bellwether Report.

  • Published

    15 January 2020

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IPA and FT launch campaign to improve brand understanding

The campaign will help business leaders better understand brand building and focus more investment in long-term branding.

  • Published

    24 October 2019

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UK companies cut marketing budgets for first time in seven years

UK marketers recorded a slight reduction to spending availability in Q3 2019 amid heightened economic and political uncertainty.

  • Published

    17 October 2019

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Huawei, eBay and Eve join stellar EffWeek line-up

Brand and agency experts will dissect all things marketing effectiveness from 15-18 October.

  • Published

    4 September 2019

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Adidas, Deliveroo and Unilever join EffWeek line-up

Brand and agency experts will reimagine creativity and effectiveness at this year’s EffWeek, taking place from 15-18 October.

  • Published

    9 August 2019

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UK marketing budgets flat-line

The Q2 2019 Bellwether Report shows zero overall growth to marketing budgets this quarter.

  • Published

    17 July 2019

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Role, Revenue and Responsibility

IPA President Nigel Vaz's 'Reimagine' agenda is set out to drive relevance of ad industry with focus on three areas: Role, Revenue and Responsibility.

  • Published

    9 May 2019

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Creative Industries Council appoints IPA’s Hull onto Board

IPA Director of Marketing Strategy Janet Hull OBE has been appointed to the Creative Industries Council (CIC) Main Board.

  • Published

    2 May 2019

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Q1 2019 Bellwether Report: Marketing budgets bounce back

This Q1 2019 Bellwether Report shows a sharp uptick in marketing budgets following Q4's stagnation.

  • Published

    17 April 2019

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UK ad industry heads to China for Export Month

A UK delegation led by the IPA, AA and DIT are heading to China to grow business links during the industry's Export Month.

  • Published

    4 March 2019

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IPA expands creative role and remit of 44 Club

Baroness Susan Greenfield and Caryn Franklin MBE will kick off the revamped 44 Club

  • Published

    20 February 2019