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News

IPA study reveals lockdown’s impact on daily life

TouchPoints data reveals the impact of the Coronavirus lockdown on the way we behave as a nation.

Published

27 May 2020

News

UK marketing budgets decline at fastest rate since 2009 global financial crisis

Total marketing budgets decline at fastest rate since the global financial crisis according to the Q1 2020 Bellwether Report.

Published

22 April 2020

News

New IPA report exposes gap between younger and older consumers’ media habits

'Making sense. The commercial media landscape' highlights how the gap between how younger and older generations are consuming commercial media is changing.

Published

4 February 2020

News

Bursting our bubble

The TouchPoints team want you to take part in the 2020 survey.

Published

4 February 2020

News

Marketing budgets return to positive territory in Q4 2019

Total marketing budgets increase for first time since Q1 2019 as political uncertainty eases according to the latest IPA Bellwether Report.

Published

15 January 2020

News

IPA and FT launch campaign to improve brand understanding

The campaign will help business leaders better understand brand building and focus more investment in long-term branding.

Published

24 October 2019

News

UK companies cut marketing budgets for first time in seven years

UK marketers recorded a slight reduction to spending availability in Q3 2019 amid heightened economic and political uncertainty.

Published

17 October 2019

News

Huawei, eBay and Eve join stellar EffWeek line-up

Brand and agency experts will dissect all things marketing effectiveness from 15-18 October.

Published

4 September 2019

News

Adidas, Deliveroo and Unilever join EffWeek line-up

Brand and agency experts will reimagine creativity and effectiveness at this year’s EffWeek, taking place from 15-18 October.

Published

9 August 2019

News

UK marketing budgets flat-line

The Q2 2019 Bellwether Report shows zero overall growth to marketing budgets this quarter.

Published

17 July 2019

News

Role, Revenue and Responsibility

IPA President Nigel Vaz's 'Reimagine' agenda is set out to drive relevance of ad industry with focus on three areas: Role, Revenue and Responsibility.