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News
In a discussion spanning TK Maxx, geriatric aids, and the value of sometimes ‘being more puppy’, Sutherland argues that marketing and advertising have fundamentally failed to explain, price and...
Published
26 November 2025
According to new analysis of the IPA Databank by Les Binet and Will Davis, budget is eight times more important than ROI when it comes to driving effectiveness, contary to what CMOs beileve are the...
8 October 2025
New data, to be unveiled at the IPA Effectiveness Conference, shows that the short-term ROI of Influencer Marketing is comparable with all channel averages, while long-term multipliers of...
For your opportunity to be at the forefront of cutting-edge discussions and insights from leading experts to boost your marketing effectiveness, join us for the IPA Effectiveness Conference 2025 on...
17 September 2025
Ad-funded SVoD services now reach 30% of UK adults each week, according to the 2025 edition of "Making sense: The commercial media landscape".
10 September 2025
Forty-four agencies have earned IPA Effectiveness Accreditation for demonstrating their commitment to business effectiveness and delivering commercial outcomes for clients, setting the industry...
9 September 2025
How effective is influencer marketing? Does it work in the short and long term? And what are the factors contributing to strong influencer campaigns?
3 September 2025
The new study, "Bridging the Trust Gap", from the IPA and Financial Times, has found that trust is a core strategic asset that directly drives profit, customer acquisition, brand strength, and...
10 July 2025
British adults (aged 15+) are spending more time on their mobile phones than in front of the TV set, according to the new IPA TouchPoints dataset.
25 June 2025
IPA TouchPoints has unveiled a major upgrade to its DayLite by TouchPoints tool, introducing powerful new AI capabilities to enhance the analysis of qualitative data.
New industry research outlines a growth framework for early-stage businesses, challenging the traditional start-up mindset that prioritises short-term sales over long-term brand value.
17 June 2025
Fern Miller and Laurence Green have been appointed as the new co-Chairs of the most highly regarded IPA qualification, the Excellence Diploma in Brands.
29 May 2025
UK companies revised their total marketing budgets down in the opening quarter of 2025, marking the first overall decline in four years, according to the latest IPA Bellwether Report.
17 April 2025
The IPA Effectiveness Accreditation programme recognises agencies that integrate business effectiveness into their core culture.
6 March 2025
‘The BetterIdeas Project’ outlines poor feedback, lack of training in evaluating ideas and subjective opinions are just some of the issues impacting the development of outstanding creative ideas.
4 March 2025
New IPA Insight data outlines the most popular times to make reservations and take holidays and how long the UK public spend researching their destination before booking.
28 February 2025
The book contains full versions of the Gold-winning Guinness, Laithwaites, McCain, Specsavers and Yorkshire Tea case studies, as well as summaries of a further 22 Silver and Bronze-winning papers.
27 February 2025
The methods and channels by which the Great British public are consuming commercial media have changed drastically in line with evolving technology - according to the sixth edition of 'Making Sense...
11 September 2024
The average Brit expects to spend almost £600 on core Christmas-related products and activity, with parents expected to spend over £250 more than non-parents, according to the new report 'The 2024...
25 July 2024
According to the comprehensive dataset over a third of Brits (38%) aren’t coping on their current income. This is up by 17% on pre-lockdown 2020 figures, and reveals the ongoing grip of the...
11 July 2024
The Q4 2023 IPA Bellwether Report indicates that despite the intensely challenging backdrop for UK businesses, many companies opted to remain proactive in the market, instead of withdrawing into...
18 January 2024
Mail Metro Media has been rated best media owner to work with in the IPA Digital Media Owners Autumn 2023 Survey, supported by True & North.
30 November 2023
The Q3 2023 IPA Bellwether Report reveals that this quarter’s overall growth was driven by upward revisions to the main media category.
19 October 2023
Econometrics has new relevance right now for those wanting to make marketing more accountable, more effective and more profitable, according to a new IPA publication, Econometrics and the C-suite.
10 October 2023
Investment analysts fundamentally believe that brand strength is critical to a firm’s success, according to new research by IPA/Brand Finance.
Almost two-thirds of UK adults will be cutting back their Christmas spending this year due to the cost-of-living crisis, a new IPA survey has revealed.
27 July 2023
Almost 40% of Britons aren’t coping on their current salaries; they are spending over an hour longer indoors; 60% are looking for the lowest prices when shopping, and when it comes to longer-term...
21 June 2023
A new survey, commissioned by the IPA and conducted by Opinium, reveals consumer attitudes to the ethics and etiquette of using AI. Consumers believe that brands should disclose the use of...
15 June 2023
‘Signals in the Noise’, outlines the explosion of digital media over the past 30 years, and why media accountability and joint industry oversight of audience research in the form of the JICs is so...
14 June 2023
Creative strategist turned business director and agency founder Laurence Green will lead the pioneering IPA Effectiveness Pillar.
30 May 2023
As the cost of living continues to bite, consumers are increasingly looking to rent, repair and re-sell items. This is according to a new survey of 2,000 people aged 18+, commissioned by the IPA...
18 April 2023
Making Sense: The Commercial Media Landscape (Fifth Edition) pinpoints how, where and when commercial media is being consumed and asserts the need for diverse media plans to achieve optimal...
14 March 2023
