IMA-HOME Managing Director Alex Uprichard has been appointed the inaugural IPA City Head for Leeds, Yorkshire and Humberside.
In her role, Alex will serve as a figurehead for the industry in the area, championing the outstanding talent in the advertising community and providing a voice for IPA members. She will also work closely with IPA Chair for England & Wales, Michelle Wright on wider industry issues and IPA initiatives.
"It is always important for us to get feedback from our members around the country on what issues are important to them - particularly at the moment with significant economic challenges. The IPA community in Leeds has grown significantly over the past few years, so I’m delighted that Alex will be joining us to represent agencies in the area and ensure that the IPA are helping the local industry to survive and thrive."
The talent found in agencies is diverse and the new generations bringing in evolving skills need to be nurtured. It’s important to highlight how this is happening outside of London, by demonstrating how dynamic the north’s agency scene is and how fantastic the work coming out of the region is.
"Whilst IMA-HOME is a global agency, we are proud to have our roots firmly in the North and alongside other powerhouse agencies that deliver talented work across a range of clients and sectors. The success of the IPA in Leeds and the wider Yorkshire area means this northern network and community supports and works together to share knowledge, overcome challenges and help all of us to put our region firmly on the agency map."
Alex was previously Channel Director at IMA-HOME, but started in the industry as a TV Planner Buyer, before becoming Sponsorship and Partnership Director for media owner Viacom. Prior to joining IMA-HOME, Alex founded an online parenting community, which was latterly acquired by Emma’s Diary.
Over the past year, Alex has been active in a range of projects across the business, most recently launching IMA-HOME’s Equality, Diversity & Inclusion initiative, its internal learning academy, and being a driving force behind the agency’s Great Place to Work accreditation. Attracting and retaining brilliant people to the agency is key for future success, so nurturing a collaborative and supportive culture remains a priority moving into 2023.