IPA Director General Paul Bainsfair has welcomed the Government's decision to discontinue plans to privatise Channel 4 following a recommendation from DCMS Secretary Michelle Donelan.
"We very much welcome the Government's decision to drop Channel 4 privatisation following the Culture Secretary’s recommendation. Her letter to the Prime Minister emphasises support and sustainability of the independent production sector which is absolutely correct. It is also worth highlighting that this symbiotic relationship of Public Service Broadcaster (PSB) and independent production ecosystem is underpinned by advertising. Channel 4 is a hugely successful advertising business delivering a large, unique audience profile through its PSB remit. It is well led, an innovator and with a market leading Broadcaster Video On Demand platform, it is well positioned for continued success."