Thirty-eight agencies honoured for outstanding professional development

Demonstrating a genuine culture of learning and bettering the professionalism, development and reputation of the industry.

Thirty-eight agencies have achieved CPD Gold Accreditation for their exceptional professional development programmes. The agencies will be celebrated at an event later this year.

The IPA’s CPD Gold scheme recognises and rewards agencies who demonstrate a genuine culture of learning, bettering the professionalism, development and reputation of the industry, enhancing clients’ brands and agencies’ worth as a result.

Each of the 38 CPD Gold agencies have made an exceptional investment in the professional development of their employees and have seen success against business goals in return. Last year’s CPD Gold agencies recorded a remarkable 110:1 return on training investments proving that in turbulent times for our industry it is important to continue to invest in and nurture your talent.

The Advertising Association, Cogent, M&C Saatchi, Medialab, Narrative Communications, RLA Group and Total Media Connect have achieved CPD Gold for the first time.

This year’s CPD Gold agencies are:

23red, Abbott Mead Vickers BBDO, the Advertising Association, BJL, Bountiful Cow, Bray Leino, Cogent, Cuttsy & Cuttsy, Elvis, Generation Media, Geometry UK, Hunterlodge Advertising, Karmarama, M&C Saatchi, m/SIX, Manning Gottlieb OMD, MBA, McCann Manchester, MediaCom, MediaCom Edinburgh, Medialab, Mindshare, Narrative Communications, Now, OMD UK, Posterscope, PSI, RAPP, RLA Group, St Luke's, The Kite Factory, The&Partnership London, Total Media, Total Media Connect, WAA Chosen, Wavemaker London, Wieden + Kennedy London and Wordbird

Twenty agencies also achieved CPD Platinum Accreditation for sustained CPD excellence, by earning CPD Gold at least four times over a five-year period.

This year’s CPD Platinum agencies are:

23red, Abbott Mead Vickers BBDO, Bray Leino, Cuttsy & Cuttsy, Generation Media, Hunterlodge Advertising, Karmarama, Manning Gottlieb OMD, MBA, MediaCom, MediaCom Edinburgh, Now, OMD UK, Posterscope, PSI, The Kite Factory, The&Partnership London, Total Media, Wavemaker London, and Wieden + Kennedy London

Says Patrick Mills, Director of Membership and Professional Development, IPA:

“It is wonderful to be able to celebrate the fantastic achievements of all the agencies who have achieved Gold and Platinum Accreditation this year, the submissions were of the highest quality and it is good to see the commitment to staff pay dividends.

It is also heartening to know that despite the difficulties imposed by Coronavirus, we hear of so many great things agencies are doing now to keep teams together, helping individuals, running client business, pitching and more - all to help oil the wheels of commerce. Congratulations.

When applying for CPD Gold Accreditation, agencies must demonstrate that CPD lies at the heart of their business, building a strong learning culture, in support of real business objectives and the development of employees professionally and personally.

The IPA’s CPD programme offers inspirational career development and training through engaging and effective courses and award-winning qualifications, ensuring agency practitioners; skills match their client’s needs.

For more information, download our CPD Gold brochure
Last updated 02 June 2020