Mail Metro Media tops IPA Digital Media Owners Autumn Survey

The survey shows 84.4% of respondents agreeing that the overall experience of working with Mail Metro was a good one. Mail Metro Media were followed by Teads (82.4%), Captify (82.2%) and Pinterest (81.0%).

While Mail Metro Media leads overall and among Crossover Media Owners, Teads tops Ad Networks/Exchanges, DSP and Sales Houses while Pinterest leads Online Pure Plays.

The IPA Digital Media Owners Survey highlights which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards.

Other key findings:

• Despite a strong overall performance, Mail Metro Media does not lead any individual category, with five other media owner leading in different areas.
• MiQ lead five different categories including quality of response to brief; understanding of own products; provision of innovative and creative solutions; ease of contact; and agency / media owner partnership.
• Dennis Publishing leads in respect of dispute resolution, communication of new opportunities and regularity of contact.
• Quantcast tops understanding of client objectives and strategies, Pinterest leads communication of direct contact with clients, while Global is the best crossover media owner in respect of exploitation of cross-media opportunities.

The IPA Digital Media Owner Survey is released twice a year, in spring and autumn. For each survey a panel of planners, strategists, buyers and digital specialists rate only those media owners they have a working relationship with against a set of attributes on a seven-point scale from strongly agree to strongly disagree.