Agencies and digital specialists have named Blis as the best media owner to work with, according to the IPA Digital Media Owners Spring survey.
The survey, supported by True & North, which details which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards, shows that 84.9% of respondents agree that their overall experience of working with Blis was a good one. They were followed by Pinterest (83.1%) and GumGum (81.9%).
While Blis leads overall and Ad Networks/Exchanges, DSP and Sales Houses, Pinterest leads Online Pure Plays and Mail Metro Media leads Crossover Media Owners.
Says Amy Lawrence, Digital Director, MediaCom and Chair of the IPA Digital Marketing Group: "It is encouraging to see so many media owners maintain high standards across the board, and those that have struggled recently know where they must raise their game.
In a complex landscape, knowing which media owners are delivering a consistently high service is critical for agencies, so huge congratulations must go to Blis for their outstanding performance in topping the Spring 2023 IPA Digital Media Owners Survey.
Says David Clayton, Founder and Managing Director, True & North: "The advertising market is becoming increasingly complex and right now there’s a huge focus on growth. To cope, agencies and digital media owners need to work more closely together and become strong allies. The survey shows that the biggest opportunity for media owner sales teams lies in learning how to deliver more constructive, high-value conversations. They also need to continuously nurture and build relationships with agencies and brands based on empathy and trust.
Despite the overall drop in performance Vs. Autumn Survey, it is encouraging to see most media owners offering high standards of service and some of the larger players showing significant improvement.
The IPA Digital Media Owner Survey is released twice a year, in spring and autumn. Every January, agency members of the IPA Digital Media Group are asked to provide a list of their top trading partners from the previous year – no sensitive revenue data is shared. These individual lists are then aggregated to form a survey of the top 25 media owners for both the Spring and Autumn surveys of that year. Each year there is a degree of churn in which vendors appear on the questionnaire and others, therefore, drop off. Featuring on the survey questionnaire is therefore a factor of scale, especially relative scale, rather than service levels.Download the full Spring 2023 report