The IPA is set to launch its reimagined Digital Performance Essentials Certificate at Performance Marketing World: Unlocked on 4-5 March. This fully updated qualification offers a comprehensive introduction to the world of digital marketing, ensuring professionals stay ahead in today’s fast-evolving landscape.
The 2025 refresh, led by e-commerce growth specialist Anna Frapwell, introduces a broader focus on modern digital marketing channels including e-commerce marketplaces and is delivered through seven modules of online learning that cover:
As an exhibitor partner of Performance Marketing World: Unlocked, the IPA is thrilled to be part of an event packed with valuable content and engaging experiences. IPA members can receive an exclusive 20% discount to attend Performance Marketing World: Unlocked in March by using code SGPIAIS1498 at checkout.
At the conference, delegates will learn from IPA Digital Performance Essentials Certificate author Anna Frapwell about the essential skills for tomorrow's performance marketers and can visit the IPA stand to find out more about the new qualification.
Commenting, Indre Dragunaite, Associate Director Global e‑Learning, IPA said: “We are delighted to partner with PMW: Unlocked to showcase our new IPA Digital Performance Essentials Certificate. It is vital that everyone entering the advertising industry has a strong understanding of digital performance marketing. That’s why we’ve rewritten the IPA Digital Performance Essentials Certificate for 2025 and are delighted to partner with PMW: Unlocked to showcase the new learning to industry professionals.”
Says Sam Johnston, Business Director at PMW Unlocked: "At PMW Unlocked, we are committed to equipping the performance marketing industry with the knowledge and skills they need to excel in the evolving digital landscape. That’s why we’re thrilled to partner with the IPA to showcase the newly updated Digital Performance Essentials Certificate, ensuring that the next generation of talent is well-versed in digital performance marketing."
Take your next steps in digital marketing, with the new IPA Digital Performance Essentials Certificate