The 2020 IPA Annual Review – Supporting our members during COVID-19 - highlights how the agency trade supported its members during the developing pandemic, such as giving away half a million pounds of free learning.
The review highlights all of our main initiatives under its three pillars of: commercial, effectiveness and talent. It summarises its lobbying activity which in 2020 centred around business support initiatives and its new thought leadership on five new agency business models as well as the latest theory on how advertising works today, and the increasing influence of search. It also summaries key agency statistics: IPA agencies lost nearly 11% of their workforce in 2020.
2020 was an extraordinary year for everyone. We learned how to be agile as our membership quickly turned to us for advice and support on production and people issues.
"We increased our event output by 250% and saw engagement rise by over 1000% as this programme went virtual. We now have more than 5,000 people engaged in our courses and qualifications programme who are looking to upskill or reskill thanks to our £500M offer of free learning. This was a hugely important initiative for us. 2020 really was a case of reimagine. Our focus for 2021 will be continuing to help agencies return to growth under the direction of a new President, Julian Douglas."Download the 2020 IPA Annual Review