The 2020 IPA Annual Review – Supporting our members during COVID-19 - highlights how the agency trade body supported its members during the various stages of the developing COVID crisis – from offering nearly £500m of free learning, working cross industry on urgent production issues, and by lobbying Government on key business support issues such as the job retention scheme.
The IPA Annual Review includes the roundup of all 2020 activities: the courses and events run; the topline from our industry surveys; the thought leadership we produced on agency business models and the latest theories on how advertising works in today’s world.