The IPA has expressed its disappointment with Facebook’s decision not to ban the microtargeting of political messages on their site.
"Our IPA position continues to be that microtargeted online political advertising is open to abuse and has demonstrably been abused in the recent past.
"Advertising technology designed for the promotion of products and services has been weaponised for political messaging.
"In a democracy, political ideas need to be aired and debated in the public square. Microtargeting has the potential to subvert this, especially when combined with the absence of fact checking or any other message regulation.
"While the strict Advertising Standards Authority self-regulatory codes cover all product and service advertising in the UK, they do not cover political advertising.
"This is a clear and present threat to politics in democracies. While we support regulation of political messaging, we do not believe this will be introduced in the foreseeable future. As such we have made and continue to make two conjoined calls:
Total marketing budgets fall at the softest rate since the first quarter of 2020 according to the Q1 2021 IPA Bellwether Report.
15 April 2021
The IPA Accelerator scheme is designed to give up-and-coming agencies some guidance, help and inspiration as they grow their businesses. Here, we meet some of the newest members.
13 April 2021