IPA welcomes ASA statement on depictions of COVID safety regulations

A comment by Richard Lindsay, Director of Legal and Public Affairs, IPA

The IPA has welcomed the ASA's statement on depictions of Coronavirus safety regulations in adverts, and the publication of the guiding principles it will use when assessing complaints.

Says Richard Lindsay, Director of Legal and Public Affairs, IPA: "The ASA’s clarification regarding ads created during the coronavirus pandemic is very welcome. The three guiding principles are clear and should help agencies understand what they can and cannot do."

Read the full ASA statement

 

Last updated 21 September 2020