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UK marketing budgets expand for first time in year and a half

Marketing budgets see strongest upward revisions since Q1 2019 as businesses prepare for economic recovery according to the Q2 2021 IPA Bellwether Report.

  • Published

    15 July 2021

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IPA research indicates ESG could give agencies competitive edge

The research was carried out by Opinium and investigates the role and importance of promoting and demonstrating Environmental, Social and Governance (ESG) values to the marcomms industry.

  • Published

    7 July 2021

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IPA extends personal membership scheme for agency staff impacted by COVID-19

Any employee of an IPA member agency who has been made redundant between 1 January 2020 and 31 December 2021 to continue to enjoy the benefits of their personal membership (MIPA) and have access to...

  • Published

    23 June 2021

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Business Growth 2021: Your four–hour agency stimulus package

The IPA Business Growth Conference 2021 will provide you with the tools to turn the crisis of the last 12 months into an opportunity.

  • Published

    8 June 2021

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VoxComm opens doors with plan to fuel growth for business

VoxComm, the new global voice for agencies, is launching with a manifesto to champion the value that the sector delivers to clients.

  • Published

    26 April 2021

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Cuts to UK marketing budgets ease in Q1 2021

Total marketing budgets fall at the softest rate since the first quarter of 2020 according to the Q1 2021 IPA Bellwether Report.

  • Published

    15 April 2021

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IPA TouchPoints report reveals diverging commercial media habits

Making Sense reveals a significant drop in the correlation between how the younger and older generations spent their time with commercial media during lockdown 2020.

  • Published

    9 February 2021

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UK marketing budgets continue to fall sharply at end of 2020

UK marketing executives saw another sharp decline in advertising budgets during the final quarter of 2020, according to the Q4 2020 IPA Bellwether Report.

  • Published

    21 January 2021

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IPA President Vaz delivers New Year address

Nigel Vaz's virtual speech recognised the industry's resilience, positivity, courage and creativity during the COVID crisis.

  • Published

    21 January 2021

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RESET 2021 agenda revealed

Secretary of State for Digital, Culture, Media and Sport, Oliver Dowden CBE, headlines our first industry event as a tripartite.

  • Published

    11 January 2021

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New research reveals fan concerns as crowds return to football stadiums

Over a third of fans expect to struggle to get tickets due to the high demand when full crowds can return.

  • Published

    10 December 2020

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Culture Secretary joins RESET 2021 line-up

The Culture Secretary joins representatives from brands, agencies, media owners and tech platforms at the four-hour virtual conference on 28 January.

  • Published

    3 December 2020

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Young fans to increase football spending

New research from the IPA and Rare: Consulting has found that despite the impact of the pandemic, young fans are much more optimistic regarding their spending on football compared to other age groups.

  • Published

    26 November 2020

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First speakers announced for RESET 2021

RESET will explore the UK's social and economic recovery, how we deal with the repercussions of COVID-19 and how we can deliver on our mission to rebuild public trust in advertising.

  • Published

    19 November 2020

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Discover the future of brand-agency relationships

The IPA Business Growth Conference 2020 will unveil new research into how the advertising industry will evolve during the 2020s.

  • Published

    9 November 2020

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IPA reacts to second Coronavirus lockdown

Ahead of the second Coronavirus lockdown Paul Bainsfair has urged individuals who are finding lockdown hard to talk to their employers and to consult NABS.

  • Published

    3 November 2020

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New IPA/Rare research reveals how to engage with female football fans

New research has lifts the lid on how football clubs can best engage with their female fans, as well as the impact of the Coronavirus pandemic on wider consumption of sports among women.

  • Published

    29 October 2020

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Business Growth 2020: Your future depends on it

After a turbulent 2020, now is the time to start looking ahead and move from business survival to business growth.

  • Published

    27 October 2020

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UK marketing budgets continue to contract markedly amid impact of COVID-19

The Q3 2020 Bellwether Report sees total marketing budgets continue to contract sharply, albeit at a softer rate than in Q2.

  • Published

    22 October 2020

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Binet to investigate share of search at EffWorks Global 2020

Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.

  • Published

    7 October 2020

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A third of football fans set to spend more on beautiful game

Almost a third of fans intend to spend more on football during the upcoming season, despite the impacts of COVID-19 according new IPA research.

  • Published

    30 September 2020

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IPA, ISBA and APA announce updated Tripartite Agreement

The IPA, ISBA and the APA on behalf of production companies, have co-authored an updated tripartite addendum (TA) for commercial productions, to be used while the coronavirus is still at large.

  • Published

    29 September 2020

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New IPA research pinpoints how to attract and retain diverse talent

New IPA research has revealed how UK students perceive the ad industry and what they are looking for in a future organisation, providing invaluable insights for agencies to attract and retain fresh...

  • Published

    25 September 2020

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IPA, AA and ISBA unite for unique industry event

RESET 2021 will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public...

  • Published

    23 September 2020

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IPA reacts to PM’s latest COVID-19 measures

IPA Director General Paul Bainsfair has commented on the latest announcement of Coronavirus restrictions by the Prime Minister in terms of its impact on the agency community.

  • Published

    22 September 2020

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timeTo understand how the pandemic has changed behaviours

A new timeTo survey will address specific concerns as businesses begin to return to the office and help develop a strategy for the industry as we move ahead into the new normal.

  • Published

    21 September 2020

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IPA welcomes ASA statement on depictions of COVID safety regulations

The ASA guiding principles are very clear according to IPA Director of Legal and Public Affairs, Richard Lindsay.

  • Published

    21 September 2020

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Less stressed youngsters turn to TikTok during lockdown

The mood states of 15-24s increased significantly during the first few weeks immediately after lockdown, coinciding with youngsters having more time to relax and devote to hobbies, exercise and...

  • Published

    10 September 2020

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EffWorks 2020 – your essential Covid recovery plan

Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.

  • Published

    9 September 2020

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IPA welcomes Coronavirus Business Interruption Loan Scheme eligibility extension

The new measures could be a 'life-saver' for smaller agencies according to IPA Finance Director David Clasen.

  • Published

    4 August 2020

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IPA among founding members of UK Unstereotype Alliance Chapter

The IPA is proud to be among 28 leading UK advertisers, broadcasters and creative agencies to launch the Unstereotype Alliance UK National Chapter.

  • Published

    31 July 2020

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IPA deeply disappointed by Government's obesity strategy proposals

The IPA has issued its response to the publication of the Government's obesity strategy.

  • Published

    27 July 2020