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News
Making Sense reveals a significant drop in the correlation between how the younger and older generations spent their time with commercial media during lockdown 2020.
Published
9 February 2021
UK marketing executives saw another sharp decline in advertising budgets during the final quarter of 2020, according to the Q4 2020 IPA Bellwether Report.
21 January 2021
Nigel Vaz's virtual speech recognised the industry's resilience, positivity, courage and creativity during the COVID crisis.
Secretary of State for Digital, Culture, Media and Sport, Oliver Dowden CBE, headlines our first industry event as a tripartite.
11 January 2021
Over a third of fans expect to struggle to get tickets due to the high demand when full crowds can return.
10 December 2020
The Culture Secretary joins representatives from brands, agencies, media owners and tech platforms at the four-hour virtual conference on 28 January.
3 December 2020
New research from the IPA and Rare: Consulting has found that despite the impact of the pandemic, young fans are much more optimistic regarding their spending on football compared to other age groups.
26 November 2020
RESET will explore the UK's social and economic recovery, how we deal with the repercussions of COVID-19 and how we can deliver on our mission to rebuild public trust in advertising.
19 November 2020
The IPA Business Growth Conference 2020 will unveil new research into how the advertising industry will evolve during the 2020s.
9 November 2020
Ahead of the second Coronavirus lockdown Paul Bainsfair has urged individuals who are finding lockdown hard to talk to their employers and to consult NABS.
3 November 2020
New research has lifts the lid on how football clubs can best engage with their female fans, as well as the impact of the Coronavirus pandemic on wider consumption of sports among women.
29 October 2020
After a turbulent 2020, now is the time to start looking ahead and move from business survival to business growth.
27 October 2020
The Q3 2020 Bellwether Report sees total marketing budgets continue to contract sharply, albeit at a softer rate than in Q2.
22 October 2020
Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.
7 October 2020
Almost a third of fans intend to spend more on football during the upcoming season, despite the impacts of COVID-19 according new IPA research.
30 September 2020
The IPA, ISBA and the APA on behalf of production companies, have co-authored an updated tripartite addendum (TA) for commercial productions, to be used while the coronavirus is still at large.
29 September 2020
New IPA research has revealed how UK students perceive the ad industry and what they are looking for in a future organisation, providing invaluable insights for agencies to attract and retain fresh...
25 September 2020
RESET 2021 will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public...
23 September 2020
IPA Director General Paul Bainsfair has commented on the latest announcement of Coronavirus restrictions by the Prime Minister in terms of its impact on the agency community.
22 September 2020
A new timeTo survey will address specific concerns as businesses begin to return to the office and help develop a strategy for the industry as we move ahead into the new normal.
21 September 2020
The ASA guiding principles are very clear according to IPA Director of Legal and Public Affairs, Richard Lindsay.
The mood states of 15-24s increased significantly during the first few weeks immediately after lockdown, coinciding with youngsters having more time to relax and devote to hobbies, exercise and...
10 September 2020
Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.
9 September 2020
The new measures could be a 'life-saver' for smaller agencies according to IPA Finance Director David Clasen.
4 August 2020
The IPA is proud to be among 28 leading UK advertisers, broadcasters and creative agencies to launch the Unstereotype Alliance UK National Chapter.
31 July 2020
The IPA has issued its response to the publication of the Government's obesity strategy.
27 July 2020
The IPA is calling on industry leaders to volunteer as business advisors for the Recovery Advice for Business Scheme.
21 July 2020
The Q2 2020 Bellwether Report shows total marketing budgets contract at the quickest pace since data collection began over 20 years ago.
15 July 2020
The IPA have joined industry leaders in signing an open letter of thanks for the NHS' 72nd birthday.
5 July 2020
Any employee of an IPA member agency that has been made redundant in 2020 will continue to enjoy the benefits of their personal membership (MIPA) until 30 June 2021.
25 June 2020
The IPA has issued its reaction to the Creative Industries Federation research, published today (17 June) and conducted by Oxford Economics, that warns that the UK’s creative industries are on the...
17 June 2020
The free to use online platform provides a place for displaced talent to find inspiration, join its network, and access new jobs.
16 June 2020