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News
The IPA, ISBA and APA have published a new version of the Commercial Production Coronavirus Tripartite Addendum. Changes have been made to reflect the current status of Covid.
Published
12 April 2024
While the UK economy is widely expected to have entered a technical recession at the end of the year, the latest IPA Bellwether Report signalled another quarter of total marketing budget growth...
19 January 2023
Working with Hospitality Rising as part of his 10X THINK Agenda, the campaign aims to double the amount of people considering a job in the sector.
24 October 2022
Another period of total marketing budget growth was recorded in the third quarter of 2022, reveals the latest IPA Bellwether Report, continuing the positive trend that began over a year ago.
20 October 2022
Forty-four percent of Brits intend to have their Christmas shopping done before Black Friday and 48% expect to spend none of their Christmas budget during the sales this year, according to a new...
28 July 2022
Total UK marketing budget growth stays resilient in Q2 with net balance of +10.8% of UK companies revising their marketing budgets upward, according to the latest IPA Bellwether Report.
21 July 2022
The number of adults saying they are coping on their current salary has fallen 5.5% since pre-2020 lockdown, with only half of young adults and just under two-thirds of women saying they are coping...
28 June 2022
IPA Director General Paul Bainsfair has warned of agencies inevitably having to increase their prices in light of prevailing inflation levels.
9 June 2022
Entries span local, regional and global campaigns representing a variety of sectors from FMCG and media to Government.
Instead of looking to brands to entertain us or make us laugh through the cost of living crisis, consumers are wanting brands to focus on fair pricing and value for money.
26 May 2022
In a snapshot poll of 26 of the IPA’s highest-earning agencies, the IPA has learned that 100% are operating with flexible working arrangements, with almost two-thirds favouring a ‘two days a week...
Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to the latest IPA Bellwether Report.
14 April 2022
Total marketing budgets expand further in fourth quarter as COVID recovery continues according to the IPA Bellwether Report.
20 January 2022
Julian Douglas updated the industry on his plans for the agency business in 2022, while highlighting the progress the industry has made so far against his 10x: Accelerate Opportunity agenda.
17 January 2022
Total UK marketing budgets have increased at the strongest rate since Q2 2017 according to the Q3 2021 IPA Bellwether Report.
21 October 2021
‘Living with the Pandemic in October 2021’, analyses the economic and structural changes relevant to consumer behaviour at this stage of the COVID-19 journey.
12 October 2021
Marketing budgets see strongest upward revisions since Q1 2019 as businesses prepare for economic recovery according to the Q2 2021 IPA Bellwether Report.
15 July 2021
The research was carried out by Opinium and investigates the role and importance of promoting and demonstrating Environmental, Social and Governance (ESG) values to the marcomms industry.
7 July 2021
Any employee of an IPA member agency who has been made redundant between 1 January 2020 and 31 December 2021 to continue to enjoy the benefits of their personal membership (MIPA) and have access to...
23 June 2021
VoxComm, the new global voice for agencies, is launching with a manifesto to champion the value that the sector delivers to clients.
26 April 2021
Total marketing budgets fall at the softest rate since the first quarter of 2020 according to the Q1 2021 IPA Bellwether Report.
15 April 2021
Making Sense reveals a significant drop in the correlation between how the younger and older generations spent their time with commercial media during lockdown 2020.
9 February 2021
UK marketing executives saw another sharp decline in advertising budgets during the final quarter of 2020, according to the Q4 2020 IPA Bellwether Report.
21 January 2021
Over a third of fans expect to struggle to get tickets due to the high demand when full crowds can return.
10 December 2020
New research from the IPA and Rare: Consulting has found that despite the impact of the pandemic, young fans are much more optimistic regarding their spending on football compared to other age groups.
26 November 2020
New research has lifts the lid on how football clubs can best engage with their female fans, as well as the impact of the Coronavirus pandemic on wider consumption of sports among women.
29 October 2020
The Q3 2020 Bellwether Report sees total marketing budgets continue to contract sharply, albeit at a softer rate than in Q2.
22 October 2020
Almost a third of fans intend to spend more on football during the upcoming season, despite the impacts of COVID-19 according new IPA research.
30 September 2020
The IPA, ISBA and the APA on behalf of production companies, have co-authored an updated tripartite addendum (TA) for commercial productions, to be used while the coronavirus is still at large.
29 September 2020
New IPA research has revealed how UK students perceive the ad industry and what they are looking for in a future organisation, providing invaluable insights for agencies to attract and retain fresh...
25 September 2020
IPA Director General Paul Bainsfair has commented on the latest announcement of Coronavirus restrictions by the Prime Minister in terms of its impact on the agency community.
22 September 2020
The ASA guiding principles are very clear according to IPA Director of Legal and Public Affairs, Richard Lindsay.
21 September 2020
