The IPA are pleased to announce that BBJ&K and Yonder Media were elected into IPA membership at its quarterly council meeting in March.
Welcoming our new members, the IPA’s Director of Membership & Professional Development, Patrick Mills, said: "I’m delighted that BBJ&K and Yonder Media have joined the IPA community. They are two brilliant and innovative agencies that will contribute a huge amount to our membership in the coming years."
Birmingham-based BBJ&K is a full-service media planning & buying agency that ‘invest in their relationships with clients and suppliers, and define audiences based on intelligent insights’. Founded in 2016, their clients include Betfred, Camping & Caravanning Club, Parker Knoll, West Midlands Combined Authority, Boylesports & Aston University
Recent campaigns include a high impact brand campaign that’s been planned over the Football 2021 Euros tournament for Boylesports. A 2021 membership and acquisition campaign for the camping and caravanning club which aims to drive awareness but more importantly memberships to the club during a time where staycations are key to the UK economy.
BBJ&K have a diverse client list which has recently seen the agency expand their tv planning team which has meant investing financially into the latest planning software. BBJ&K are particularly excited about joining the IPA as the company wants to continually invest in the staff’s development accessing key training courses whilst helping the agency shape into a more professionally recognised agency not just in the Midlands but across the UK. BBJ&K have grown organically so the IPA will help advise us into better internal practices which mean we operate in a more streamlined process driven way.
Yonder Media was founded in 2018 and specialises in ‘Audience Experience Planning®’. Based in London, and part of independent group, The Beyond Collective, Yonder’s clients include Vita Coco, Shelter and Proper.
The team at Yonder rethink the role of every touchpoint, both offline and online, from paid to owned and earned, believing that media is everything a brand does. It’s this approach that Yonder is very excited to share with the IPA, as well as having the opportunity to get involved in important discussion and action around key issues, from ethical advertising to diversity.