The IPA are pleased to announce that Craft Media, IMA-HOME, M&C Saatchi Performance UK, Octagon UK, Plug Media, Raw London and Recipe Media were elected into IPA membership at its quarterly Council meeting on 16 June.
Craft is a female-founded communication consultancy based in London. They strive to ensure that a brand’s spend is rooted in a clear strategy and executed with craft.
Informed by human behaviour. Fuelled by creativity. Connected by data, media and digital. IMA-HOME is a global connected marketing agency. Building brands for real people. That live and last in the real world. Clients include adidas, Jet2, Royal Canin, Hisense, Dr Oetker, Reebok, AG Barr and MORE THAN.
Founded in 2006, M&C Saatchi Performance is an agency built on serving brands in the modern landscape, where everything is measurable and accountable across digital touchpoints, at all times. Part of a global network, their UK office is in London.
Octagon is a creative agency in sport, entertainment and culture. Octagon has UK offices in London and Manchester plus a further 30 offices around the world and is part of Interpublic Group (IPG).
Plug Media is a purpose-driven digital advertising consultancy that strives for excellence. Based in London, Plug bring together strategic advice, tech know-how and creative brilliance to help brands achieve marketing success across multiple digital channels and marketplaces.
Raw London create strategies and campaigns designed to change perceptions and unlock action. Driven by insight and a unique collaborative methodology, they are transforming the future for brands and humanitarian causes, winning awards for impact and creativity along the way. As a certified B Corporation, Raw London meet the highest standards of verified social and environmental performance, transparency and accountability.
Recipe Media was founded in 2017 and is the media planning and buying arm of Recipe. Recipe is an independent, full-service advertising agency that built media, strategy and creative around a production core. Their offices are in London.
Welcoming our new members, the IPA’s Director of Membership & Professional Development, Patrick Mills, said: "I’m delighted to welcome Craft Media, IMA-HOME, M&C Saatchi Performance UK, Octagon UK, Plug Media, Raw London and Recipe Media into IPA membership and look forward to working with them over the coming months and years.
The last two years have been incredibly difficult for everyone and all industries. It is heartening to see so many agencies looking to join the IPA at a time when the advertising industry and wider economy starting to build back from the impact of the pandemic.