Two agencies join IPA membership

Born Social and Mediahub were elected into IPA membership

The IPA is pleased to announce that Born Social and Mediahub were elected into IPA membership at its quarterly Council meeting on Thursday 27 June.

Introducing our new members:

Born Social

Born Social is a social media agency specialising in delivering social-first transformations for world class brands. As a high growth business in a fast-evolving industry, we have always consciously considered the best way to holistically support the scaling of our operations, the advancement of our services and the development or our people and culture.

The breadth and depth of all that the IPA has to offer members is exactly what we believe we need to support our next stage of growth. Most of all, we are excited to offer our people the opportunity to benefit from the learning materials and qualifications available, along with recognition via the IPA awards.

Born Social is well known for our work on Guinness, reigniting the brand with a community first social strategy. By harnessing the power of rituals and ‘Guinnfluencers’, we have diversified the customer base, delivering 14% growth in sales, making Guinness the most popular pint in the UK and one of the fastest growing beer brands globally.


Mediahub is the media agency with a challenger mindset, unlocking doors for brands brave enough to knock Our mission is to help brands embrace the business opportunities offered by accelerating technological, demographic, societal and cultural change.

We value curiosity above everything else, from being curious about the changing world around us to how our industry is responding to it. This curiosity has helped us deliver outstanding work for our clients including New Balance, Pinterest, Oura Ring, Epidemic Sound and AkzoNobel.

Mediahub was named as the UK’s most ethnically diverse agency and we are committed to shaping an industry that is more inclusive and equitable. We’re excited about being IPA members and sharing in conversations and experiences that help drive this change.

We are delighted to welcome Born Social and Mediahub into IPA membership. They are excellent agencies and will be brilliant additions to the IPA community. We look forward to working with them in the coming months and years.

Tom Mott, Director of Membership, IPA
Find out more about IPA membership
Last updated 04 July 2024