The IPA has, on behalf of its members, submitted a response to the Department for Business & Trade’s call for evidence on ‘Smarter Regulation and the Regulatory Landscape.’
This submission follows a meeting on the topic with the Minister for Regulatory Reform, the Earl of Minto, in October.
In the submission, the IPA highlighted the advertising industry’s ‘highly successful and internationally renowned’ self and co-regulatory system and how it is able to act quickly and effectively to implement changes to reflect new requirements and standards.
The IPA also acknowledged examples of poor regulation including advertising restrictions on ‘less healthy foods’; the apprenticeship levy and more.
Says Richard Lindsay, Director of Legal & Public Affairs, IPA: "The government’s call for evidence forms part of its smarter regulation programme which promotes the use of regulation only where necessary, implementing it well, and ensuring its use is proportionate and future-proof."
While the UK ad industry’s self-regulatory system, overseen by the ASA, is a good example of what effective and successful regulation can look like, there are examples of less successful, government-led regulation that are detrimental to our industry. This call for evidence provided a welcome opportunity to bring some of those to the government’s attention.