IPA Director of Media Affairs Nigel Gwilliam is returning to Austin in March for the SXSW Innovation Conference, supporting the UK advertising industry and bringing back learnings from the world’s preeminent emerging technology conference.
Nigel will be joined in Texas by IPA Director General Paul Bainsfair and Head of Marketing & Data Innovation, Simon Frazier, to provide an informal support network for UK agency staff on the ground. With over a decade of SXSW experience, the IPA team is also well placed to offer recommendations ahead of travelling to Texas, as well as once in Austin.
If you are attending SXSW 2026, please get in touch with Nigel to find out more about how the IPA can help you make the most of the festival.
And for those that can’t make it to Texas, Nigel will be touring the country this Spring for our annual roadshow, sharing his key highlights and insights fresh from the world’s preeminent emerging technology conference.
With stops in Edinburgh, Belfast, Leeds, London and Manchester, make sure to join us for your very own SXSW window into the conversations that will shape the year ahead, and an opportunity to ask Nigel Gwilliam your South By questions.
Book your place at our SXSW Roadshow this Spring.