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News

IPA and FT launch campaign to improve brand understanding

The campaign will help business leaders better understand brand building and focus more investment in long-term branding.

Published

24 October 2019

News

IPA publishes Lemon

A repair manual to reverse the crisis in creative effectiveness. Orlando Wood's new book breaks down why the advertising brain has turned sour.

Published

15 October 2019

News

Adland to welcome its next generation

Just one week to go to Advertising Unlocked, the IPA-run nationwide, ad industry careers open day. The number of agencies participating has surged by over 50 % year-on-year, with over 100 agencies...

Published

19 September 2019

News

Huawei, eBay and Eve join stellar EffWeek line-up

Brand and agency experts will dissect all things marketing effectiveness from 15-18 October.

Published

4 September 2019

News

IPA comment on ASA gender stereotype rulings

The IPA is surprised and concerned by the ASA's first rulings under the new gender stereotype rule.

Published

26 August 2019

News

Adidas, Deliveroo and Unilever join EffWeek line-up

Brand and agency experts will reimagine creativity and effectiveness at this year’s EffWeek, taking place from 15-18 October.

Published

9 August 2019

News

New IPA report reveals crisis in creative effectiveness

New research from one of the 'Godfathers of Effectiveness', Peter Field, reveals "award-winning creativity typically brings little or no effectiveness advantage".

Published

19 June 2019

News

Ogilvy’s Michael Frohlich to lead revamped IPA 44 Club

Michael will work with the IPA team to deliver an exciting programme of inspirational speakers from a range of fields including tech, academia and different creative industries.