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The government has published the Health and Care Bill by which the government will progress its restrictions on HFSS advertising.
Published
8 July 2021
In its NHS 10 Year Health Plan, the Government claimed that the 2004/5 nutrient profile model (NPM) which is used to categorise which foods are HFSS for advertising purposes, is out of date. The...
2 February 2026
A summary of the complex regulatory regime which applies to advertisements of food and drink high in fat, salt or sugar (“HFSS”).
25 February 2026
A note setting out what we believe to be the key issues for agencies on the proposed restrictions for HFSS advertising on TV and online.
29 June 2021
A reminder of CAP’s alternative to the government’s online HFSS ad ban proposals.
28 April 2021
CAP has proposed a self-regulatory approach to Government as an alternative to the Government’s total HFSS online ad ban.
11 March 2021
Google have announced a new policy to restrict serving HFSS ads to U18s in the UK and Europe, effective from 6 October 2020.
7 August 2020
The CAP and BCAP committees have announced a call for evidence and review concerning the regulation of HFSS food advertising. And the pressure on HFSS advertisers to do more to prevent childhood...
12 April 2018
Pressure is building on HFSS advertising. Here is a short summary explaining the current climate.
9 March 2018
