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Update on Government HFSS Ad Restrictions

The government has published the Health and Care Bill by which the government will progress its restrictions on HFSS advertising.

  • Published

    8 July 2021

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HFSS Advertising Rules – An Overview

A summary of the complex regulatory regime which applies to advertisements of food and drink high in fat, salt or sugar (“HFSS”).

  • Published

    10 October 2024

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Review and call for evidence on HFSS Advertising

The CAP and BCAP committees have announced a call for evidence and review concerning the regulation of HFSS food advertising. And the pressure on HFSS advertisers to do more to prevent childhood...

  • Published

    12 April 2018

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HFSS Advertising

Pressure is building on HFSS advertising. Here is a short summary explaining the current climate.

  • Published

    9 March 2018

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Summary of Government HFSS Ad Restriction Options

A summary of the broadcast and online options provided by the Government’s consultation into restrictions on HFSS advertising.

  • Published

    18 March 2019

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HFSS Ads Update

Despite having not yet responded to its own consultation of last year, the Government last week announced its Obesity Strategy, which includes plans to ban ads for HFSS products on TV and online...

  • Published

    4 August 2020

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Google’s new HFSS ads policy 2020

Google have announced a new policy to restrict serving HFSS ads to U18s in the UK and Europe, effective from 6 October 2020.

  • Published

    7 August 2020

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HFSS Online Ad Ban Consultation – IPA Summary

A summary of the key points from the government’s consultation and evidence note, proposing to ban online HFSS ads in 2022.

  • Published

    19 November 2020

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HFSS Online Ad Ban Update

CAP has proposed a self-regulatory approach to Government as an alternative to the Government’s total HFSS online ad ban.

  • Published

    11 March 2021