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Document Page
'Look out' at a glance - a summary and killer charts taken from Orlando Wood's landmark new book.
Published
6 December 2021
Orlando Wood, managing director of Brainjuicer, the research company, examines how two winning case studies from the 2016 IPA Effectiveness Awards - 'Made of More' by Guinness and the Grand...
25 November 2016
This white paper mixes some of the charts of the book "Lemon." by Orlando Wood with a written summary for a digest of the key points.
23 October 2019
News
Orlando Wood's 'Look Out' provides evidence, guidance and inspiration to help grow brands in a technologically-disrupted world.
12 October 2021
Video
Lemon author Orlando Wood discusses his latest research into advertising and the Coronavirus pandemic.
7 May 2020
EFFWorks
Orlando Wood reveals an early preview of his latest research describing the features of successful online video campaigns, in a follow-up to the hugely successful Lemon.
Highlights from the EffWeek 2019 Conference including the launch of Orlando Wood's research into creative effectiveness 'Lemon: How the Advertising Brain Turned Sour'.
18 October 2019
Page
26 October 2020
13 October 2020
