Results 15
Media in Focus: Marketing effectiveness in the digital era
Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...
By Les Binet and Peter Field
Non Members: Free
Members: Free
Effectiveness In Context
A manual for brand-building. Free digital copy, £25 member price for hard copy.
By Les Binet and Peter Field
Non Members: Digital free, hardcopy £25
Members: Free
The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies
Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...
By Les Binet & Peter Field
Non Members: £50.00
Members: £25.00
Marketing in the Era of Accountability
Identifying the marketing practices and metrics that truly increase profitability.
By Les Binet, Peter Field
Non Members: Free
Members: Free
Lemon
Using a unique mix of neuroscience, cultural history and advertising research, the study shows...
By Orlando Wood
Non Members: £50.00
Members: £25.00
Look out
The advertising guide for a world that's turning inwards. Digital acceleration will make brand...
By Orlando Wood
Non Members: £55.00
Members: £40.00
2021 Marketing Effectiveness Culture Report
The aim of the IPA Effectiveness Culture Monitor, supported by ISBA, is to provide a practical...
By Nick Milne
Non Members: Free
Members: Free
The New Boundaries of Tracking and the Cookie-less Frontier
What is new in the world of brand and media tracking and how is technology and the advent of...
By Andy Brown
Non Members: Free
Members: Free
Effective on Purpose
This report offers a qualitative analysis of individual purpose-related cases entered into the...
By Carlos Grande
Non Members: Free
Members: Free