Results 15
Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...
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A manual for brand-building. Free digital copy, £25 member price for hard copy.
Non Members: Digital free, hardcopy £25
Members: Free
Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...
Non Members: £50.00
Members: £25.00
Identifying the marketing practices and metrics that truly increase profitability.
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Using a unique mix of neuroscience, cultural history and advertising research, the study shows...
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Members: £25.00
The advertising guide for a world that's turning inwards. Digital acceleration will make brand...
Non Members: £55.00
Members: £40.00
The aim of the IPA Effectiveness Culture Monitor, supported by ISBA, is to provide a practical...
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What is new in the world of brand and media tracking and how is technology and the advent of...
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This report offers a qualitative analysis of individual purpose-related cases entered into the...
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