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Media in Focus: Marketing effectiveness in the digital era

Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...

By Les Binet and Peter Field

Non Members: Purchase on Amazon

Members: Free

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Effectiveness In Context

A manual for brand-building. Free digital copy, £25 member price for hard copy.

By Les Binet and Peter Field

Non Members: Digital free, hardcopy £25

Members: Free

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The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies

Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...

By Les Binet & Peter Field

Non Members: £50.00

Members: £25.00

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Marketing in the Era of Accountability

Identifying the marketing practices and metrics that truly increase profitability.

By Les Binet, Peter Field

Non Members: Free

Members: Free

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Lemon

Using a unique mix of neuroscience, cultural history and advertising research, the study shows...

By Orlando Wood

Non Members: £50.00

Members: £25.00

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The Expert Guide to Measuring Not Counting

The Expert Guide to Measuring Not Counting – How to Evaluate Social Media for Marketing Communications has been produced by the IPA, the Market Research Society (MRS), The Marketing Society and key...

  • Published

    2 February 2015

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Integrated Not Isolated

Social performs a key role in providing deep customer insights for brands. But to be truly effective, it must be fully integrated into the business operation

  • Published

    6 September 2016

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One Not Everyone

How does the increasing availability of digital technologies and data make it easier to create more personalised and relevant brand experiences?

  • Published

    1 February 2017

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Brand advertising builds businesses – here’s the proof

Read free reports into how advertising works and the most effective advertising strategies analysing hundreds of winning cases to understand what distinguishes the very best.

  • Published

    1 July 2021