Results 20
Media in Focus: Marketing effectiveness in the digital era
Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...
By Les Binet and Peter Field
Non Members: Free
Members: Free
Effectiveness In Context
A manual for brand-building. Free digital copy, £25 member price for hard copy.
By Les Binet and Peter Field
Non Members: Digital free, hardcopy £25
Members: Free
Advertising Works 24
Advertising Works 24 contains full versions of the nine Gold-winning case studies from the 2018...
Non Members: £130.00
Members: £106.00
Marketing in the Era of Accountability
Identifying the marketing practices and metrics that truly increase profitability.
By Les Binet, Peter Field
Non Members: Free
Members: Free
2021 Marketing Effectiveness Culture Report
The aim of the IPA Effectiveness Culture Monitor, supported by ISBA, is to provide a practical...
By Nick Milne
Non Members: Free
Members: Free
The new boundaries of tracking and the cookie-less frontier
What is new in the world of brand and media tracking and how is technology and the advent of...
By Andy Brown
Non Members: £25.00
Members: Free
Effective on Purpose
This report offers a qualitative analysis of individual purpose-related cases entered into the...
By Carlos Grande
Non Members: Free
Members: Free
Guide to Writing a B2B Effectiveness Award Entry
A checklist for agency planners and brand owners looking to prove the business effects of their...
By Fran Cassidy
Non Members: Free
Members: Free
The Best Way for a Client to Brief an Agency
This new guide, co-authored by BetterBriefs and Mark Ritson in partnership with the IPA, is a...
By BetterBriefs and Mark Ritson
Non Members: Free
Members: Free