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Media in Focus: Marketing effectiveness in the digital era

Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...

By Les Binet and Peter Field

Non Members: Free

Members: Free

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Effectiveness In Context

A manual for brand-building. Free digital copy, £25 member price for hard copy.

By Les Binet and Peter Field

Non Members: Digital free, hardcopy £25

Members: Free

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Advertising Works 24

Advertising Works 24 contains full versions of the nine Gold-winning case studies from the 2018...

Non Members: £130.00

Members: £106.00

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Marketing in the Era of Accountability

Identifying the marketing practices and metrics that truly increase profitability.

By Les Binet, Peter Field

Non Members: Free

Members: Free

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Lemon

Using a unique mix of neuroscience, cultural history and advertising research, the study shows...

By Orlando Wood

Non Members: £50.00

Members: £25.00

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Look out

The advertising guide for a world that's turning inwards. Digital acceleration will make brand...

By Orlando Wood

Non Members: £55.00

Members: £40.00

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Guide to Writing a B2B Effectiveness Award Entry

A checklist for agency planners and brand owners looking to prove the business effects of their...

By Fran Cassidy

Non Members: Free

Members: Free

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The Best Way for a Client to Brief an Agency

This new guide, co-authored by BetterBriefs and Mark Ritson in partnership with the IPA, is a...

By BetterBriefs and Mark Ritson

Non Members: Free

Members: Free

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The new boundaries of tracking and the cookie-less frontier

What is new in the world of brand and media tracking and how is technology and the advent of...

By Andy Brown

Non Members: £25.00

Members: Free

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