The must-have metric in the advertising industry.
How left-brain thinking is undermining creativity and making advertising less effective.
Michelle Wright, Company Director at agency Gough Bailey Wright, delivers her agenda as new Chair of England and Wales and urges every individual and
Find out how to get on the pathway to Accredited Membership to the IPA (MIPA)Personal Membership
A dedicated team of consumer research and industry specialists are available and very happy to help with a new business pitch, market research advice or an internal brainstorm.Insight
Insight & Research, Learning & CPD
11th November 2019
7th November 2019
For our members, Belgrave Square continues to be a forum where they can meet and debate key industry issues, and look to the IPA to form policy. It is this engagement with the agency frontline and their engagement with our CPD programme that enables us to advance the profession of advertising.