At the IPA we believe that the most successful agencies and clients make effectiveness integral to their cultures. So, we aim to encourage the growth of marketing effectiveness by improving decision-making, collaboration and working practices across the advertising and marketing industries.
There are several ways we can help you improve the of your agency's work:
Building on the Databank of IPA Effectiveness Awards cases, our reports combine rigorous evidence and practical advice on all aspects of marketing strategy and execution. Search Publications and Reports
In co-operation with client advisers and association partners, we have created the online hub, effworks.co.uk, to collate learnings on issues affecting marketing.
Hone your skills on evaluating effective campaigns with our online qualification. Sign up for the Eff test
Watch a series of short films on Effectiveness Award-winning case studies on our YouTube channel. We have just launched our most recent brand film from the 2018 awards: How L’Oréal True Match climbed to No. 1 by making everyone feel worth it. Stay tuned for more award-winning films to be released later this year: Yorkshire Tea, Nationwide and Audi UK.
IPA EASE allows you to interrogate over 1500 detailed case studies entered into the IPA Effectiveness Awards since 1980 which form the collected learning from the entries to the IPA Effectiveness Awards Databank. View case studies
In addition to EffWeek, the industry’s flagship effectiveness event, we also champion effectiveness on platforms such as Advertising Week Europe, Cannes Lions International Advertising Festival and webinars with partners, such as WARC.