Molly Bruce

Molly is Senior Insight Analyst and Making Sense Content Lead at the IPA. Her role spans the Insight Centre and the Making Sense Unit, where she combines research, data analysis, and editorial judgment to support IPA member agencies. As a Senior Insight Analyst, she responds to member enquiries, analyses data and trends, and produces research content, reports, and delivers presentations. Molly also leads content across the IPA’s Making Sense initiatives, including the Planning and Strategy Summit, the Insight Summit, the Making Sense Roadshow and Making Sense: The Commercial Media Landscape report. She is Associate Producer and co-host of the IPA Making Sense Podcast and works closely with senior industry stakeholders to deliver clear, compelling thought leadership for the advertising industry. With a background in English Literature, she is passionate about turning complex data and insight into simple, compelling, human-focused narratives.