Gavin Patterson

President & Chief Revenue Officer, Salesforce

Gavin Patterson was appointed President & Chief Revenue Officer, Salesforce in May 2020. He is responsible for worldwide sales and distribution of Salesforce products and services. Patterson joined Salesforce in August 2019 and served as Chairman of EMEA Advisory Board and President and CEO International.

Prior to Salesforce, Patterson served as Chief Executive of BT Group from 2013-19 and a board director from 2008-19. During his tenure at BT, he completed the UK rollout of the superfast fibre and started the deployment ultrafast fibre. He led the £15billion acquisition of EE, launched BT Sport, expanded BT’s cyber security practice and championed BT’s social purpose agenda. He joined BT in 2004 as MD Consumer and joined the board as CEO BT Retail in 2008. Prior to BT, he spent four years at Virgin Media latterly as MD Consumer and nine years at Procter & Gamble in various brand management and marketing roles.

Patterson has served on boards across public markets including FTSE100, private companies, private equity-owned and AIM-listed including British Airways plc, Elixirr Consulting, Delta Fiber and Fractal Analytics. His third sector board roles include Chair of Business in the Community and serving on the Governing Council of LSE. He was a Trustee at the British Museum and continues to act as an advisor and investor for several tech startups. He graduated from Cambridge University with an MEng in Chemical Engineering.

Last updated 21 January 2022