Marketing & Innovation Director, Guinness, Nigeria
Adenike is the Marketing and Innovation Director and a member of the Guinness Nigeria Exec Committee. Guinness Nigeria is Nigeria’s only total beverage alcohol company distinguishing itself from the rest of the industry for its portfolio of some of the worlds most loved brands; including Guinness, Johnnie Walker, Smirnoff, Baileys, Cîroc, Orijin, Gordons, Malta Guinness and Dubic to mention a few. Adenike oversees Marketing, Reserve, Innovation, and the portfolio strategy for Nigeria.
Prior to taking to the top marketing job for Guinness Nigeria, Adenike held roles local and internationally. Most recently she was Portfolio Director, Spirits and prior to that she was based in London accountable for Guinness’ communications in Africa at the same leading Diageo’s non-alcoholic agenda across 15 countries, accountable for expansion into new markets, product innovation, and content creation. As a younger marketer Adenike was an embodiment of a dynamic thinker-doer, with a streak for strategy and business management. She has since built a personal trademark of leading teams to deliver sustainable growth, embracing risk to transform brand equity translating it into long-term commercial performance.
Adenike’ s leadership is based on a personal belief that being the best version of yourself everyday takes courage and commitment and the choice to be brave is yours and yours alone especially if you are a woman.