Chief Growth Officer, Thinx, USA
As a Chief Growth Officer, Crystal is a proven marketer, partner, leader, and passionate advocate for diversity & inclusion. She approaches marketing initiatives with a unique balance of strategic leadership and creativity, while maintaining a constant focus on driving business results. Her broad experience and progressive perspective features a strong commitment to building icon brands, fierce collaboration and data-centric accountability.
Crystal has a knack for translating complex business challenges into compelling brand strategies that penetrate culture and change behavior. She is bringing together product design, brand purpose and performance marketing to create customer-centric experiences and drive growth for Thinx, Inc.
During her time agency-side, she led strategic development for some of the most awarded and talked about campaigns for brands including Snickers, Pedigree, Barbie and AT&T.