Global Chief Marketing and Digital Officer, Bayer Consumer Health, Switzerland
Patricia Corsi is a Marketing, Brand and consumer aficionado. She is since January 2019 the Global Chief Marketing and Digital officer at Bayer Consumer Health. After spending over two decades working and transforming brands and ways of working in blue chips FMCG for multimillion-dollar brand she has decoded what truly drives consumer attention and love, recruitment and sustainable growth—and it’s not the an earth moving revelation…object but rather its about being genuine, mastering solid fundamentals and focusing on consumers and customers.
It matters how deeply you connect with the beating hearts of the people you’re trying to help and communicate your message, and how authentic your message and your purpose come through every touch point. Ultimately her goal is to deliver shareholder value and have a positive impact in the world – not one or the other.
Patricia has built her career in different geographies and categories, having lived in Brazil, the UK, Holland, Mexico and now Switzerland. Her personal values – Curiosity, Courage, Fairness & Openness and serving others – are embedded in her working and personal life choices.
More than 20 years of working in companies such as Sony, Kraft/Mondelez, Unilever and Heineken have given her valuable experience and understanding of managing different categories, geographies, industries, facing challenges from turn around to building new business. She has also seen the good and the dark side of being a Latin woman in business and uses these experiences to infuse her leadership style.
She has received many honors during her career, to mention a few: Women to watch, Effie Advertiser of the year (twice), Cannes awards, multiple Effie awards (both in Latin America as well as in Europe), 2020 Wequal EMEA Award for brand innovation, 2020 Adlatina Award, 2021 Top 30 CMO by Adweek and Top 10 out of the top 100 Brand Innovators Women in 2021. She is a passionate supporter of women, be it as a jury of the “Future is Female” awards, sponsoring financially entrepreneur women in areas of risk, through micro-finance or supporting children and women empowerment on her role as NED of Womerang.
Patricia is also a non-executive director of Tate and Lyle plc.
Patricia Corsi Bio Facts
1. Born in Sao Paulo, Brazil.
2. Graduated in Marketing and Advertising, with post grad in Business.
3. Over 20 years of Marketing experience in blue chip FMCG in Latin America and Europe (Sony, J&J, Kraft Foods, Unilever).
4. Former NED - Primus craft brewery MX.
5. Executive Board Member - Womerang (NGO on child and women empowerment) and nonexecutive director of Tate and Lyle plc.
6. Happily married and proud mother of Lorenzo, a citizen of the world with a heart of gold.