Brand Consultant and Author, The Smart Marketing Book, UK
Dan White is a marketing and insights innovator. His contribution to the industry includes identifying what makes global advertising effective, scrutinizing the potential for viral, search and ’depth’ marketing, and championing innovative marketing measurement techniques. His frameworks and visualisations have influenced generations of marketers and are built into the world’s leading brand measurement, media evaluation and copy-testing systems including Kantar’s BRANDZ, LinkTM and Cross Media solutions and Unilever’s PreView & Brand Health Check systems.
Dan’s career includes a decade as a marketing analyst, another as a brand and communications consultant and a third as a Chief Marketing Officer.
Dan splits his time between client consultancy, training, platform speaking, illustration and writing. He is the author of two best-selling books, ‘The Smart Marketing Book’ and the ‘The Soft Skills Book’.