Senior Marketing Scientist, Ehrenberg-Bass, Australia
Cathy is a Senior Marketing Scientist at the Ehrenberg-Bass Institute and a Senior Research Fellow at the University of South Australia. Her primary area of expertise is co-branding and dual-brand advertising effectiveness. She is also an active researcher in the area of cause-related/charity marketing. Her research has been published in outlets such as Marketing Letters, Journal of Retailing and Consumer Services, Australasian Marketing Journal and the International Journal of Market Research. Cathy has industry experience working as part of the research and insights team for TV broadcasting networks in Australia and the UK.
Cathy works closely with the Institute’s domestic and international clients across a variety of industries, including consumer packaged goods, pharmaceuticals, retail, government and non-profit. She has an interest in helping her clients build strong Distinctive Brand Assets and regularly presents seminars in this area among other marketing-related topics to both industry practitioners and academic researchers.