Chief Strategy and Growth Officer, Publicis Communications MEA, UAE
25+ years of marketing and communication experience in the Middle East covering a wide range of service and product categories.
Analytically minded business professional with complimentary expertise in brand communication and business development, strategy formulation and execution, category/product analysis and communication management. Innovative and creative; oversee vital value-adding projects across the MENA region and continually improve upon existing practices. Skilled interpersonal communication; build and nurture productive teams, develop strong customer and supplier relationships, and effectively collaborate with associates at all levels of employment across all disciplines. Detail and result oriented; with key goals to drive brand momentum in targeted markets, ensure high-quality deliverables, champion company philosophy and culture across network’s offices
Currently, Chief Strategy & Growth Officer leading Strategy across all brand agencies under Publicis Communications (Leo Burnett, Saatchi & Saatchi and Publicis) in MEA region since November 2016. Responsible for business growth the region regional new business development and spreading the strategic planning vision, tools and practice across 11 markets.
Executive Regional Head of Strategy for Leo Burnett MENA from January 2008 to October 2016.
Managing Director for Leo Burnett and MS&L operations in Riyadh – Saudi Arabia from September 2005 to December 2007.
Before heading the Riyadh operation, lead several multinational businesses such as Kellogg’s, Kraft, and Nestle on a regional bases, as well as the local & government portfolio business of Leo Burnett Dubai between 2003 and 2005 including National Bank of Dubai, The Executive Group Office, Dubai Holding, Dubai Land, Global Village, Sheikh Mohamed Establishment for Young Entrepreneurs (SME), Dubai Shopping Festival and Dubai Summer Surprises.
Started his career at Leo Burnett working for 4 years on the P&G account in Saudi Arabia handling the soaps and shampoos category.
Holds a Bachelor of Science in Marketing Management from La Verne University in Athens, and an MBA with a concentration in Marketing from the American University of Dubai.
An eternal student of Human Behavior.