Co-Chief Executive Officer, Chief Strategy Officer , DiMassimo Goldstein, USA
Driven, creative and innovative strategist/agency leader and author of 'Super Strategist', Lesley Bielby has 25+ years global/UK/US based experience in developing, leading, integrating and managing brand planning, decision science, connections planning, CX, business intelligence, social and digital strategy disciplines. Lesley is an expert in integrated approaches to consumer marketing and the use of research and data to optimize insight, business strategy, creative ideas and channel planning through her extensive experience in integrated customer journey development. Lesley’s extensive experience spans across automotive, financial services, food service, retail and fashion categories where she does best when working with complex and iconic brands including Audi of America, Mercedes-Benz, Dunkin' Donuts, The American Red Cross, Toys R Us, Fisher Price, Smith Barney, Bank of America, Merrill Lynch, Calvin Klein globally, Planet Fitness, Party City, Frontier, Optum Health, WW and BetterHelp amongst many others.
Lesley has held the role of CSO at many prominent agencies including McKinney, Merkley, Digitas and Hill Holliday. She is now co-CEO at DiMassimo Goldstein – a successful 25-year-old independent New York based full service advertising and brand agency whose expertise is in helping clients help their customers make positive behavior change, ultimately, for the good of everyone.