Chief Product Officer, MediaCom, China
As CPO Lin focuses on creating inspired and effective solutions, and implementing “Seeing the Big Picture” initiative to make our agency’s way of working more connected, strategic, and data-driven.
Since returning to China in 2008, Lin has contributed heavily to campaigns of brands like Apple, Dove, Tiffany, Coca Cola, American Express, Pizza Hut, Tsingtao, and L’Oreal. Belonging to a rare breed of planners fluent in both creativity and data, Lin has driven award-winning creative work, and creating data-based solutions. She feels blessed for being able to combine her diverse professional skills with a most transformative market period in China, giving her unique perspectives in framing consumer and industry challenges.
Prior Mediacom Lin served as Chief Strategy Officer for UM, National Head of Strategy and Planning at Isobar, and Planning Partner at Ogilvy in China.
She started her career at BBDO Toronto, moved to the US for 6.5 years to work at MARC and R/GA, before returning to China in 2008 with Media Arts Lab.
Finalist in “Women leading change” award, 2020
Multiple Effie awards, and one of the first Cannes in China
Final judge for Greater China Effie, Greater China and APAC WARC, Shanghai International Advertising Festival, 4A and other industry awards
Keynote speaker at industry events