Director, Business Analytics, GoDaddy, UK
Ben has 17 years’ experience in marketing analytics across a wide range of different sectors. In his current role at GoDaddy he is responsible for managing the Business Analytics function for GoDaddy’s International business, providing actionable insights across areas including marketing, customer, product, website, and Care.
Prior to GoDaddy, Ben spent 13 years as a marketing effectiveness practitioner at Havas Media Group where he used econometric modelling, attribution, and data strategy to advise clients on how to improve the effectiveness of their marketing activities. He has contributed to two IPA Effectiveness Awards winning papers