Chief Client Officer & Managing Director, Independent Marketing Sciences, UK
Chief Client Officer / Managing Director of Independent Marketing Sciences - an independent consultancy specialising in advanced analytics, proving and improving the effectiveness of a brand's marketing & communications efforts (previously head of the Annalect Marketing Science Team at Manning Gottlieb OMD). An expert in analytics (especially MMM) and highly experienced at identifying killer insights and creating strategic recommendations that answer clients’ business challenges.
Corinna has a breadth and depth of experience gained from roles client and agency side, spanning research and analytics which means she understands clients' needs and can design solutions that support both tactical and strategic decision making - a blend of thorough analytics thinking, strategical vision and pragmatic business sense.
Corinna is experienced at growing and building great client relationships, based on trust, and is proactive, passionate and a trusted advisor. Over the years, Corinna has overseen the delivery of, and innovation in, client analytical projects from MMM (including Bayesian) to granular methodologies to address digital performance and TV Attribution... with considerable expertise in the measurement and evaluation of media campaigns, channel & creative effectiveness, and in-channel effectiveness. This experience spans a multitude of brands and categories - Finance, FMCG, Telecoms, Charity, Auto and Retail, with c. 25 years experience of modelling in all shapes and sizes.
Corinna has the expertise, integrity, and experience to ensure the work delivered always adds value.