Economist & Founder, Magic Numbers, UK

Grace is a business economist who’s analysed effectiveness in all advertising buying categories. She’s supported twelve IPA Effectiveness award winners and was technical judge for the 2020 awards. She writes regularly for marketing week and WARC.

Grace has the kind of people skills you rarely see in data people. It enables her to tell stories that enable change. That’s why her findings don’t just sit on the shelf. Instead, they bring real progress towards clients’ business targets and their career goals.

Last updated 21 January 2022