Global Head of Client Measurement, Amazon, USA
Kat Dykeman is a marketing leader with more than 25 years of experience in marketing, academic research and election forecasting. She is currently the Global Head of Client Measurement at Amazon, leading teams that help advertisers drive measurable business outcomes. Before Amazon she was a Director at Facebook London for 12 years, where she helped build a Marketing Science team focused on helping advertisers understand and improve the effectiveness of their cross-media investment. Kat has served previously as a judge for TechCrunch and the American Research Foundation. She now lives in California and is an obsessed astrophotographer, astronomer, hiker and reader.