Chief Effectiveness Officer, OMG, UK
A graduate in Mathematics from Oxford, Sally joined Mars UK as a market research analyst, then management scientist. She then co-founded The Decision Shop, part of Ted Bates / Cordiant
In 1999 Sally joined the OMD group and set up ROI (Return on Investment) which became OMD Metric then a group division, BrandScience,
In 2015 Sally set up Benchmarketing, a division of OMG focusing on benchmarks of effectiveness, strategic information provided to OMG agencies via the KnowledgeHub and running consultancy projects on long term effects with clients.