Sally Dickerson

Chief Effectiveness Officer, OMG, UK

A graduate in Mathematics from Oxford, Sally joined Mars UK as a market research analyst, then management scientist. She then co-founded The Decision Shop, part of Ted Bates / Cordiant

In 1999 Sally joined the OMD group and set up ROI (Return on Investment) which became OMD Metric then a group division, BrandScience,

In 2015 Sally set up Benchmarketing, a division of OMG focusing on benchmarks of effectiveness, strategic information provided to OMG agencies via the KnowledgeHub and running consultancy projects on long term effects with clients.

Last updated 21 January 2022