Co-Founder, Craft Media
Jen is the founder of Craft Media London the UKs premier communication consultancy.
Craft is deliberately designed to be able to adapt to the ever-changing needs of clients and the wider industry; we believe a great communication plan can bring everything together.
Making sure the right brief is written, and that media and creative are aligned around a real understanding of consumer behaviour, having absolute certainty around how a brand behaves, and an intrinsic knowledge of media channels – what they do, how they work and the role they play in consumers lives – is the path to brilliant work and outstanding results.
Jen has over 25 years of experience in media agencies in London and globally, including Mindshare, PHD, Maxus and Wavemaker.
She regularly judges at industry events including Cannes Media Lions, Campaign & Media Week awards, D&AD, APG & YouTube Effectiveness.