Head of Strategy, Lucky Generals
Matt's advertising journey began with a school work experience placement at AMV. Amazed to find a building full of people coming up with ideas for a living he resolved to make it his career. After graduating with a degree in History he was hired as an Account Manager at Publicis London, working on Garnier, Tourism Ireland and the homelessness charity Depaul. Two years later he moved to Lucky Generals, and three years after that he made the switch to strategy. Today he leads a brilliant department of strategists and runs the GambleAware, Zoopla and TikTok accounts. In his time with the Generals he's also been lucky enough to lead award winning work for Yorkshire Tea, Busch, Radiocentre, Co-op and Amazon.