Director of Connections Planning, Meta
Pete is the Director of Planning for EMEA at Meta, where he specializes in the intersection of AI and marketing effectiveness. Before joining Meta, Pete was the Head of Planning & Strategy at Wavemaker, where he helped to create award-winning campaigns for the UK Government, earning an IPA Effectiveness Gold. Pete is an Honorary Fellow of the IPA and has guest lectured at Oxford University on the topic of marketing and behavior change.