Chief Strategy Officer, World Rugby
Having worked in media and sport for over twenty years, Mihir joined World Rugby in 2019 as the international federation’s first Director of Strategy. His current role as Chief Strategy Officer now encompasses responsibility for Diversity and Sustainability, as well as Strategy Development.
Mihir was formerly Director of Strategy & Research at Sport England where he was responsible for the performance management of £1bn of public investment into grassroots sport. His introduction of new insights and tools to the sector helped boost sports participation by 700,000 adults, the first ever recorded increase. Whilst at Sport England he also designed and launched the country’s first fund dedicated to boosting female participation.
Previously Head of Strategy for BBC Sport, where he worked on rights and genre strategy, he is also a former Deputy-Chair of Sporting Equals, the body responsible for racial inclusion in UK sport.
Originally an economist and management consultant, Mihir joined World Rugby from global advertising network MullenLowe Group. In his role there he won Grands Prix at the IPA Effectiveness and Spikes Asia Awards and helped the business top the Effie Index.
Mihir has a degree in Economics from Cambridge University and an MBA from SDA Bocconi.