International Data Director, TBWA\Worldwide, Chief Data Officer, TBWA\Asia
Since joining TBWA in 2018, Oliver has played a central role in translating data complexities into actionable insights for TBWA clients. He helped establish, and continues to lead, the Disruption Accelerator — a centralised global team comprising seasoned data strategists, analysts and coders who bring with them extensive expertise spanning market research, segmentation, commercial planning, statistical modelling, comms planning, measurement and optimisation. Integrated with all major agencies across the TBWA\ collective, the Disruption Accelerator ensures local strategy teams have the right level of support they need when it comes to data-driven insight generation and advanced analytics capabilities.