IPA Brand Stories on film

Brand Stories on film is a curated video series that showcases the real stories behind IPA Effectiveness Awards-winning campaigns. Each film dives deep into the creative, strategic, and commercial decisions that turned great ideas into iconic, business-transforming results. Through candid interviews and campaign footage, you’ll hear directly from the teams who made it happen, offering invaluable insights for marketers, agencies, and anyone passionate about advertising effectiveness.

• Learn from the best: Each film features award-winning brands such as McDonald’s, Cadbury, Aldi, Diageo, and more, revealing how they overcame challenges and achieved outstanding results.
• Behind-the-scenes insights: Go beyond the case study to understand the thinking, collaboration, and innovation that drive long-term brand growth.
• Inspiration for your next campaign: Whether you’re looking to spark creativity or sharpen your effectiveness strategy, these stories provide practical lessons and fresh perspectives.

Recent highlights

• McDonald’s: See how McDonald’s used creativity, planning, and broadcast investment to become a much-loved cultural institution and winning Gold at the IPA Effectiveness Awards.
• Cadbury, Aldi, Diageo, and more: Explore a diverse range of sectors and challenges, from retail to FMCG, and discover what it takes to build brands that last.

Explore the collection