Hargreaves Lansdown: Turning the nations savers into investors

IPA Effectiveness Awards 2022

Hargreaves Lansdown, a UK investment platform, transformed their declining growth by convincing cash-loyal savers to move their nest eggs into a Hargreaves Lansdown Stocks and Shares ISA.

Hargreaves Lansdown needed to re-energise their growth lest they fall into decline by Q4 2022.  The Switch Your Money On campaign spoke to cash savers, using loss aversion to spell out the ease of switching, how cash was languishing, and how their money could work harder. Hargreaves Lansdown achieved a 30% increase in assets under administration, a 41% uplift in net new clients, and a ROMI of £1:£14.