A massive pool of female talent is currently working in agencies, the media and for clients. The Women of Tomorrow Awards was about giving women the recognition they deserve. We called on women across the industry who are leading initiatives, mentoring and pushing for change to stand up and identify themselves, because we believe they are the female leaders of tomorrow.
The IPA and Campaign joined forces to set up the Women of Tomorrow Awards. It was a biennial competition to identify the female industry leaders of the future. Entrants were sought from the mid-senior level of company structures and should have been consistently exceptional.
The judges were looking for amazing women who regularly go beyond their role, make a significant contribution to their organisation, demonstrate outstanding leadership qualities and support, nurture and inspire others. This programme is currently undergoing a transformation and will be relaunched.
Chaka Sobhani, CCO of Leo Burnett discusses with Sharon Horgan, director, comedy writer and producer, what it's like to be a female working in their respective industries podcast
The award forms a core pillar of the IPA’s Diversity Programme which aims to help the industry achieve diversity targets by 2020. Currently, only 26.9% of MD/CEO level are female, by 2020 we want to see this at 40%.
The IPA is a lead member of the Unstereotype Alliance and sits on its Communications and Advocacy group. It brings together a powerful global coalition of more than 20 industry leaders behind the common goal of eliminating gender bias and harmful gender stereotypes from their advertising.
Women of Tomorrow winners may be asked to champion Unstereotype Alliance as ambassadors within their agency.