A massive pool of female talent is currently working in agencies, the media and for clients. The Women of Tomorrow Awards was about giving women the recognition they deserve. We called on women across the industry who are leading initiatives, mentoring and pushing for change to stand up and identify themselves, because we believe they are the female leaders of tomorrow.
The IPA and Campaign joined forces to set up the Women of Tomorrow Awards. It was a biennial competition to identify the female industry leaders of the future. Entrants were sought from the mid-senior level of company structures and should have been consistently exceptional.
The judges were looking for amazing women who regularly go beyond their role, make a significant contribution to their organisation, demonstrate outstanding leadership qualities and support, nurture and inspire others.
As of 2019, the IPA’s Women of Tomorrow Awards have been succeeded by the launch of iList, a free broader initiative that showcases and celebrates all role models - at any level - who are championing inclusivity within their agency and/or within the work they are producing.
The IPA also continues to champion women through its Stepping into the Spotlight initiative which provides success strategies for future female leaders in our industry.
Chaka Sobhani, CCO of Leo Burnett discusses with Sharon Horgan, director, comedy writer and producer, what it's like to be a female working in their respective industries.