Women of Tomorrow Awards

The IPA and Campaign join forces to identify the female industry leaders of the future

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A massive pool of female talent is currently working in agencies, the media and for clients. The Women of Tomorrow Awards are about giving women the recognition they deserve. We call on women across the industry who are leading initiatives, mentoring and pushing for change to stand up and identify themselves, because we believe they are the female leaders of tomorrow.

About the awards

The IPA and Campaign join forces to set up the Women of Tomorrow Awards. It is a biennial competition to identify the female industry leaders of the future. Entrants are sought from the mid-senior level of company structures and should have been consistently exceptional.

The judges are looking for amazing women who regularly go beyond their role, make a significant contribution to their organisation, demonstrate outstanding leadership qualities and support, nurture and inspire others. 

See the most recent winners 

Women of Tomorrow Awards 2018 

Listen to what the judges have to say

To help you with your application, watch the judges discuss what makes a successful candidate. 


Chaka Sobhani, CCO of Leo Burnett discusses with Sharon Horgan, director, comedy writer and producer, what it's like to be a female working in their respective industries podcast 

Key dates

The dates and entry details for the 2020 Awards will be announced soon

If you have any questions, email Ava Gill

Supporting our Diversity Programme

The Women of Tomorrow Awards forms a core pillar of the IPA’s Diversity Programme which aims to help the industry achieve diversity targets by 2020. Currently, only 26.9% of MD/CEO level are female, by 2020 we want to see this at 40%. 

The IPA is a lead member of the Unstereotype Alliance and sits on its Communications and Advocacy group. It brings together a powerful global coalition of more than 20 industry leaders behind the common goal of eliminating gender bias and harmful gender stereotypes from their advertising.

Women of Tomorrow winners may be asked to champion Unstereotype Alliance as ambassadors within their agency.