An in-person course aimed at all levels of producers designed to help them navigate generative AI in production. Due to the rapidly changing nature of the topic, content is subject to change.
Looking at how AI is already transforming production and workflows, from using AI for storyboards, creative concepting, mood films, research materials, general uses in post-production to fully generative campaigns and integration with virtual production, through to high volume versioning and automation.
Introducing campaigns where AI has helped bring the impossible to life; evaluating the approach and process and considerations production had to make. Look at when AI is a tool versus fully generative campaigns.
How agency’s need to consider client contracts, potential indemnity clauses and tool vetting.
Look at how the workflow for a fully generative AI campaign differs, considering the importance of documenting iterative creative process, how to assess tools and the importance of considering IP, talent likeness and ethical rights, basic legal risks, regulatory compliance considerations and the complexities of global brands, disclosure of use, insurance considerations, sustainability and up-resing content for broadcast.
Wednesday 23 September, 9.30am - 5pm, at the IPA, 44 Belgrave Square, SW1X 8QS
Rebecca Williams is Head of Production and EP with years of senior level experience within the advertising industry. Having spent over a decade at Saatchi & Saatchi, including six years as Head of Film, in 2023 she transitioned to a successful freelance career.
Over the last three years she has set up production for Idris Elba’s boutique creative agency, Alien Baby, established a production pod to service Coca Cola brands across Europe for WPP Production, and produced award winning work for Uncommon Creative Studios. She is currently a Production Director at Mother.