The Advanced Certificate in Communications Planning equips you with the strategic skills, frameworks and confidence to lead client conversations, shape high-impact campaign strategies and prove the commercial value of communications to the Board.
Jean Sarhadar, Global Strategy Director at Publicis Groupe, explains the benefits of completing the Advanced Certificate in Communications Planning.
Anyone responsible for developing or delivering communications strategies for clients and brands. Its sweet spot is mid-level practitioners with at least four years’ experience working in communications, media, strategy or planning, from both agency and client backgrounds.
View the full Advanced Certificate in Communications Planning brochure.
The Advanced Certificate in Communications Planning comprises approximately 45 hours of online learning across six modules. Learners develop the strategic skills, frameworks and confidence to lead communications planning, justify investment decisions and demonstrate the commercial value of marketing activity, before applying their knowledge in a formal final assessment.
Explores the foundations of effective planning, including understanding business challenges, interrogating briefs, setting clear objectives and defining meaningful measures of success. Learners discover how strong strategic foundations lead to more effective communications and better business outcomes.
Examines the relationship between investment and effectiveness, including budget setting, balancing short- and long-term priorities, and linking marketing spend to commercial performance. Learners gain the confidence to justify investment decisions and demonstrate value.
Focuses on developing evidence-based communications strategies. Learners explore problem definition, objective setting, audience insight, strategic decision-making and the role of creativity in driving effectiveness and growth.
Covers the process of turning strategy into an actionable communications plan. Topics include audience understanding, channel roles, budget allocation and ensuring every investment decision supports business objectives and measurable impact.
Explores how brands can bring strategies to life effectively across channels and customer touchpoints. Learners examine the role of creative ideas, assets, context and earned media in building compelling communications ecosystems and presenting recommendations to clients.
Develops learners’ ability to measure, evaluate and optimise communications performance. The module covers measurement frameworks, data analysis, campaign evaluation and demonstrating business impact in a fast-changing media landscape.
Each module has been developed and authored by leading industry practitioners, combining proven theory with real-world application to help learners apply communications planning principles in practice.
Learners also have access to recommended wider reading and supporting resources covering communications planning, strategy, media effectiveness and industry best practice.
View the full Advanced Certificate in Communications Planning syllabus.
This qualification equips you with the strategic knowledge and practical planning skills required to develop more effective communications. You will learn how to define business challenges, develop evidence-based strategies, make investment and channel planning decisions, and evaluate performance using robust measurement frameworks.
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If you are purchasing the course as an individual consumer based outside of the EU and believe you should not be charged VAT on the sale, please get in touch with [email protected]. If you are based outside the EU, we will ask for further evidence of your location.
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For me, the real value of the course was the ongoing effect it has had on my own learning path and my confidence. I can’t tell you the number of client meetings or catch-ups with colleagues where I have been able to speak with real confidence or pepper the conversation with anecdotes and facts taken from my course.